Aashima Praveen | Associate Director, Growth Product Marketing | Bumble

I am an expert in the field of growth and marketing with 8+ years of global experience in the consumer tech industry, currently based in London.

I started my career in 2015 working for the world’s largest deals platform to launch and drive top of the funnel awareness for their India business through brand marketing campaigns. After that, I moved to one of the most popular ride sharing apps in India where I was responsible for establishing the category of ride sharing which involved managing user growth and introducing a new suite of features such as pool rides and rental products. Based on my performance, I was given the opportunity to move to New York to grow their food delivery business in North America as a Partner Marketing Manager. In this role, I worked with key enterprise restaurant partners such as Five Guys, Jamba Juice, White Castle Burgers etc. to run co branded promotions, raising $2M dollars in partner investment on the platform. I drove a 60% YoY increase in the orders portfolio and established the Enterprise marketing business vertical in the run up to a successful IPO.

I moved to the UK in 2019 as I got the opportunity to build the product marketing team as a Senior Product Marketing Manager for one of the largest consumer challenger banks in Europe. I wanted to create an impact by democratising financial access through technology and simplifying customers’ banking and investing needs.

I am currently the Associate Director of Growth Product Marketing function at a global online dating app helping millions of women in the world build healthy and equitable relationships. I lead a team of four to run product launch campaigns and growth experiments in order to deliver on growth and revenue goals. I joined in 2020 to lead the function through a period of organisational transformation in order to get the business ready for IPO in 2021.

I have significant experience working with best in class product, engineering and analytics and marketing teams in the consumer tech sector which has helped me build my expertise in technology. My international experience has further helped me draw learnings from different regions and apply them to some of the most compelling business challenges in the industry. Solving a wide spectrum of challenges across Ride-Sharing, Food Delivery, Fintech and Online Dating has enabled me to compound my skills as a growth and marketing expert, helping me scale tech businesses across product stages and categories and eventually go public.