Alice McCullagh

Alice McCullagh entered the technology industry at Dyson four years ago, before that she was creating market strategies, in Germany, with brands Spin Master and Disney.

She’s been across three continents with Dyson, shaping the company’s world-class commercial and retail go-to-market strategy. This included a game-changing APAC launch of Dyson’s first ever beauty technology product: the Dyson Supersonic™ hairdryer. Training Stylists across Asia on Dysons advanced technology; Dyson’s V9 Digital Motor, Air Multiplier Technology and Intelligent Heat Control. She has designed marketing strategies for air purification technologies across Europe and led the launch of Dyson’s Global Flagship Demo store in Dubai. Now focusing on bringing engineering to cities in UK; building a better and authentic understanding of our increasingly urban populations; facilitating and educating Dyson’s passion for engineering with city dwellers.