Asha is currently the Immerse UK Lead at Innovate UK KTN, the UK’s national innovation network for immersive technology professionals.

Asha has been an active champion of the immersive tech and open metaverse communities for several years. Through Immerse UK, she works to grow the UK’s immersive tech ecosystem and makes connections across companies, academics, and the government to help make the industry ecosystem across the country less fragmented.

She is one of the original members of the London chapter of Women in Immersive Tech, is an advisor on ED&I initiatives for Europe’s first Metaverse fund FOV Ventures, co-founded the XR Diversity Initiative, has contributed to the BSI’s AR/VR Standards Committee, served on the XR Stories College of Experts, sits on the advisory board for BOM in Birmingham, and advises a number of XR & open metaverse startups.

Asha is regularly called upon to speak on XR & Metaverse related topics both nationally and internationally at a wide variety of events, tech conferences, and festivals including: London Tech Week, CogX, IBC, Cannes Film Festival, Augmented World Expo, Laval Virtual, VR Days, BEYOND, etc.