Tara Reddy

‘I get a little bit tired of awareness. I want to see action, to empower us to have the same options that men in tech have had for a long time’

Switching career from successful vet to co-founder of an augmented reality (AR) tech start-up is unconventional to say the least.

But the more you discover about Tara Reddy, CEO of LoveShark, the less surprising it is.

After a degree in veterinary medicine and surgery at Edinburgh University, Reddy headed for New Zealand and established a service specifically for exotic pets, the first in the country’s capital. “I often like things that are quite contrarian, that other people don’t like,” she says.  “I saw an opportunity in a niche area that was really underserved.”

Six years later, she was heading back to the UK to do an MBA at London Business School, which she finished in 2106, and the next stage of her career. “I always had that real need to innovate, to take risks, to be excited about something and then move as fast as you can to seize the opportunity. I wanted to know what else I could do.

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