Becki Hemming

As Head of Insight, Becki specialises in customer context and data-led insight.

Although still early in her career, at 28 she has a track record of innovating reporting techniques, devising insight visualisations and bringing demonstrable business value to the boardroom. Brands she has worked alongside include BrewDog, Informa and Homebase.

Becki is passionate about inspiring young people, by empowering them with data. Before even diving into the digital life herself, Becki dedicated significant personal time in her voluntary role as Event Lead for a creative collective called ShellsuitZombie. Here she helped connect undiscovered, talented young people with creative jobs and opportunities. This led to involvement in the Millennial Mentoring Programme, where she mentored a team of 7 students (across Hackney Community College and Austin Community College) in responding to a brief from Adobe, which was presented on stage at SXSW.

After spending four years at Manifest London she had transitioned from an Account Executive to Senior Insight Manager. She stepped outside the M25 a year ago and is currently surrounding herself with developers and UX designers at Freestyle Agency in the West Midlands. Since joining Freestyle, she has established a strong voice in elevating compelling, actionable insight alongside the delivery of digital solutions. Not to mention, she became an integral role in new business pitches, client training and workshops. She took the stage at Tonic (the event for people in digital) speaking about data mis-led decisions and has written articles, filmed practical advice videos and devised a training plan for her colleagues. This has resulted in agency recognition for the inspiration and energy she has brought.