Marija Butkovic, the founder and CEO of Women of Wearables and a Forbes contributor, will be exploring the global femtech movement and its impact on the development of healthcare products that utilise technology to solve real problems faced by women.

Despite significant advancements in healthcare in recent years, progress in women’s health has not kept pace. Fortunately, a growing number of start-ups and entrepreneurs are entering the femtech market and focusing on improving women’s health through the creation of apps and wearables.

However, men still occupy the majority of senior leadership positions in healthcare, which means that issues specific to women are often ignored or dismissed. Although femtech cannot solve all women’s health problems, it can help give women a stronger voice, access to more information, and greater control over their health. To achieve even greater advancements, femtech needs to expand beyond the consumer market and move into the clinical realm where more research can be conducted. This requires more entrepreneurs with a keen understanding of how technology can transform women’s health.

About the speaker

Marija Butkovic Marija Butkovic is a lawyer-turned-entrepreneur, innovation and business consultant, feminist, and advocate for diversity and inclusion in the tech sector. As a consultant, she loves working with innovative companies, supporting them in the areas of marketing, PR, community building, market research, and business growth. Her clients include corporates, universities, tech companies, and innovative startups.

She is the founder and CEO of Women of Wearables – a leading global organization and ecosystem by and for women and allies in wearable tech, health tech, and femtech industries.

Marija is a Forbes contributor writing for the Forbes Women, where her key topics of interest include diversity and inclusion, female leadership, women’s health, and healthcare technology innovation.

She is also an Advisory Board Member for the Women’s Health Innovation Series – the leading platform for the key industry players in women’s health innovation, where she is positioned as the thought leader shaping the health of women in Europe, the USA, and globally; Innovation Equity Forum Steering Committee Member – a joint project by The National Institutes of Health (NIH) in the US and the Bill and Melinda Gates Foundation (BMGF), and Leadership Council Member at the Digital Medicine Society (DiMe) –  a global non-profit and the professional home for all members of the digital medicine community.

Marija is also a Venture Partner at Simsan Ventures where her mission is to find and back the best underrepresented founders, supporting them to create world-class businesses. Fund operates in Europe, India, and South Korea, and invests in early-stage tech businesses with diversity at its core with a focus on FinTech and Deep Tech from the Pre-seed stage to Series A.

She has been featured in major tech and business publications such as TechCrunch, The Next Web, and Huffington Post, and selected as one of the Most Influential Women in UK tech by Computer Weekly in 2018 – 2022, as well as added among the Top 25 HealthTech influencers to follow on Twitter and 17 female startup leaders in Europe to follow on LinkedIn by Sifted.

Marija regularly appears as a public speaker and panelist at conferences, meetups, and corporate events where she covers topics of diversity, emerging technologies, and female-led entrepreneurship. She holds an LLM degree from the University of Law in Rijeka, Croatia.