I have been working in the technology industry for 2-years as a Business Consultant for IBM iX, IBM’s design arm which works at the intersection of technology, data and customer centred design.

My journey as an early professional consultant has been challenging, rewarding and inspiring. As I reflect over the last 2-years, I am incredibly proud of how much I have grown, what I have achieved and the opportunities this has opened up for my future.

Prior to joining IBM, I completed an internship at a small circular fashion boutique in Newcastle upon Tyne, which both sourced vintage pre-loved items from across Europe for resale, and identified intuitive ways to decarbonise the production of new garments such as making accessories from pre-consumer waste created during pattern cutting process or using dead-stock fabrics to create beautiful dresses and shirts ready to be loved again. I worked as a digital strategist analysing the boutique’s digital channels to optimise their reach, promote better engagement across their social medias, increase the usability of their e-commerce site and curate content that was interesting and engaging to their target audience.

At University, I studied International Business and enrolled in various modules which had allowed me to “dip my toe” into technology. During this time, ‘technology’ was something which I found somewhat intimidating. I was perplexed by how quickly technology moved and even more perplexed by newer technologies such as blockchain, AI and quantum computing. Applying to IBM and receiving my offer was categorically one of the most amazing moments in my life. From this point, I have vowed to push and challenge myself outside of my comfort zone – the result of this: I have achieved things that 20-year old Caitlin never thought i’d be capable of doing.