Digital marketing is the practice of promoting products or services using digital channels and technologies. It’s an essential strategy for businesses to connect with their target audiences and achieve their marketing goals.

According to Movchan PR team, web searches for ‘digital marketing for beginners’ has increased by 24,536% in the UK, this is thanks to the TV show Emily in Paris.

If you’re new to digital marketing, here are some key concepts and steps to get you started:

Understand the basics:

Channels: Familiarise yourself with the main digital marketing channels, such as social media, search engines, email, content marketing, and influencer marketing.

Goals: Determine your marketing objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Build a strong online presence:

Website: Create a user-friendly and mobile-responsive website as your online hub.

Social media profiles: Set up and optimise profiles on major social media platforms, Facebook, Instagram, X (formally Twitter) LinkedIn, etc.

Content creation: Develop high-quality, relevant content that resonates with your target audience.

Search Engine Optimisation (SEO):

Keyword research: Identify relevant keywords related to your industry and integrate them naturally into your content.

On-page SEO: Optimise your website’s structure, meta tags, headings and URLs for better search engine visibility.

Off-page SEO: Build backlinks from reputable websites to improve your site’s authority.

Social media marketing:

Content strategy: Plan and create engaging and shareable content tailored to each social media platform.

Community engagement: Interact with your audience, respond to comments, and participate in relevant discussions.

Paid advertising: Utilise social media advertising to reach a wider audience and achieve specific objectives.

Email marketing:

Building a list: Collect email addresses through sign-up forms on your website or landing pages.

Segmentation: Divide your email list into segments based on demographics, behaviours, or preferences.

Personalisation: Craft personalised and valuable email campaigns to nurture leads and retain customers.

Content marketing:

Blogging: Regularly publish informative and engaging blog posts to showcase your expertise.

Visual content: Create and share infographics, videos, and other visual content to appeal to different learning styles.

Guest posting: Contribute articles to reputable websites in your industry to expand your reach.

Paid Advertising (Pay-Per-Click – PPC):

Google ads: Run ads on search engine results pages to target specific keywords.

Social media ads: Use platforms like Facebook Ads or Instagram Ads to reach your target audience based on demographics, interests, and behaviours.

Analytics and monitoring:

Google Analytics: Set up this free tool to track website traffic, user behaviour, and other important metrics.

Social media insights: Utilise built-in analytics on social platforms to monitor engagement, reach and audience demographics.

Conversion tracking: Implement tracking codes to measure the effectiveness of your campaigns and identify areas for improvement.

Digital marketing is an evolving field, so it’s important to stay updated on new trends, tools and strategies. Start with the basics, experiment with different approaches and continually analyse your results to refine your digital marketing efforts over time.

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