Anne-Marie Imafidon MBE & Sheila Flavell CBE, European Tech Women Awards

Dr Anne-Marie Imafidon MBE and Sheila Flavell CBE are amongst the winners of the European Tech Women Awards.

The UK Department for International Trade (DIT) announced the winners of the first edition of the European Tech Women Awards that took place virtually during London Tech Week.

The event recognised the accomplishments of 24 women from 12 countries who delivered revolutionary projects in the UK and Europe and celebrated UK’s diversity, openness and willingness to champion female leaders.

Imafidon and Flavell both won a Career Recognition Award, while TechWomen100 alumni, Amanda Heslop from Rolls Royce won a STEM Pathway Award.

From child prodigy to MBE, Anne-Marie is a keynote speaker, presenter and Co-Founder of STEMettes, the award-winning social enterprise inspiring the next generation of females into Science, Technology, Engineering, and Mathematics (STEM) roles.

Sheila Flavell is Chief Operating Officer and an Executive Board Director of FDM Group. She has over 30 years’ experience in both the public and private IT sectors internationally. She is passionate about enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent.

Amanda Heslop is a Chartered Engineer with two Master’s degrees. Amanda has worked internationally across the Rolls-Royce Civil and Defence engine businesses and is one of few female senior engineers. As Chief Design Engineer, she is responsible for ensuring product safety and supporting international customers. Amanda won a TechWomen100 Award in 2019.

Other winners included Lisa-Marie Fassl, Female Founders; Eva Ratti, Find your Doctor; and Andrea Pánczél, Women in Energy in Hungary Association (WONY) and White Paper Consulting. Fields of expertise range from Mathematics and Computer Science, IT, Artificial Intelligence, tech apps, Internet of Things, Engineering, Sustainability, through to Energy, Telecommunications, Legal Tech, Science and Research, Mobility, 3D technologies and specialised talent placement.

Speaking at the virtual award’s ceremony, Dr Anne-Marie Imafidon MBE, Co-Founder of STEMettes, said, “It is really important for all of us to realise that the change starts with us and it’s us changing our attitude towards digital things and technology that helps influence those around us…”

“All of these technologies are exciting and they are trends but ultimately they need the creative minds of many, they need the many perspectives of many to ensure that we are building technology that actually solves problems and helps people…”

“That is why it’s important to have women in technology, to have great people in technology, to have disabilities in technology and to have all kinds of people working and taking their rightful place as innovators.”

Sheila Flavell CBE, added, “Now is the time for us current and future women leaders to show up as the very best version of ourselves.”

“As we have moved forward out of this crisis, there has never been a more urgent need for women to step forward and lead our great STEM industries into the future…”

“It’s not about women being better than men, it’s about being different to men, bringing different values and ways of working to the table…”

“If decisions are increasingly executed by algorithms, we better make sure that the teams that design, build and test them are diverse, otherwise we will create a digital world that doesn’t work for everyone…”

“If we want more women into technology, then we have to empower and enable more role models to inspire them.”

“If you can see it, you can be it”.

Over the next three years, the DIT Europe Technology Campaign will deliver an innovative programme of landmark Ministerial led events, expanding the impact of the UK presence at major exhibitions and focusing on core UK strengths such as big data and Artificial Intelligence, Cyber Security, Smart Cities and the Internet of Things.

It will represent an innovative and exciting platform for the UK to deliver confident, consistent messaging on technologies where the UK is a global leader and supporting UK priorities in exports, investment and trade policy.


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