Building Thriving Communities in Tech

Today, it’s clear that building and leveraging communities has become a cornerstone of successful tech marketing. These communities not only shape brand identity but also influence consumer behaviour, fostering innovation and driving progress toward a brighter future.

In our last TechTalk of 2023, we’re talking all things community building – and you can expect an engaging discussion that explores things like:

• Finding Communities: Your brand’s communities might not be where you think. So how do you fish where the fishes are?
• Community Building (and Leveraging) for Tech Brands: Delve into the behavioural science behind the power of community, and how tech companies can create and nurture them – and what to do then.
• Effective Communication within Communities: Learn how to craft messages that resonate within these communities.
• Integrating Community into Brand Operations: Discover actionable methods to weave community engagement into your brand’s daily activities.
• Measuring and Reporting Community Impact: Understand the metrics and approaches to evaluate the influence of your community-building initiatives.
• Fostering Internal Alignment for Community-Centric Strategies: Explore strategies for rallying your team around community-oriented endeavours.

One of the highlights of this event is the interactive Q&A session, where you’ll have the unique opportunity to engage directly with our panellists. Ask questions, gain practical insights, and deepen your understanding from those at the forefront of their industries.

Additionally, this TechTalk provides a unique networking opportunity, allowing you to connect with like-minded professionals who share your passions, all while enjoying a delicious breakfast.

About our speakers:

Kathryn Strachan is the owner and CEO of CopyHouse, a leading content marketing agency for fast-growing technology brands. Kathryn is also a respected Forbes contributor and industry speaker, featuring at events such as: the CMA Summit and Money2020. She regularly speaks on topics like SEO, customer-centric content, technology marketing, agency culture, leadership and female entrepreneurship. Kathryn is also the host of CopyHouse’s brand new podcast, Tech Marketers Uncorked.

Mariette Ferreira is CMO at 11:FS, the financial disruptors who offer innovative propositions for brands in the financial services industry, from established firms to startups. Mariette brings a wealth of experience across the full marketing mix, having worked in both B2B and B2C roles across various industries, including education, manufacturing, and startup incubation before making her mark in fintech. She has extensive knowledge in brand strategy and positioning, and a particular passion for community building.

Gemma Livermore is the founder of award-winning community, Women of Fintech, where she’s brought together thousands of like-minded women to help challenge the gender imbalance in Fintech. She is also International FS Marketing Lead at Seismic, the platform that helps organisations around the world engage customers, enable teams, and ignite revenue growth. Gemma’s unwavering dedication to community-driven change is both her expertise and her passion.

Tom Ridges is a former Microsoft strategist who is passionate about all things human influence and herd mentality (and applying cow puns where he can!). As the CEO and founder of Herdify, his mission is to bring behavioural science insights to life in a way that marketers can practically apply to their strategies. Herdify’s behavioural segmentation tool helps to identify where brands have communities forming in the real world – Tom hopes to demonstrate the power of these offline communities during this TechTalks session.

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