Ganna Pogrebna

I am a Lead for Behavioural Data Science at the Alan Turing Institute, the National Centre of Excellence for Data Science.

I studied at the University of Missouri Kansas City (US) and the University of Innsbruck (Austria) and hold a Ph.D. degree. Before joining the Alan Turing Institute, I worked as a postdoctoral research fellow at Columbia University in New York (USA), the University of Bonn (Germany), Humboldt-Universität zu Berlin (Germany), and the University of Innsbruck (Austria).

I also held positions of the Leverhulme Research Fellow, Research Assistant Professor, and Research Senior Lecturer at the University of Sheffield and worked as an Associate Professor of Decision Science and Service Systems at the Warwick Manufacturing Group (University of Warwick). In November 2017 I was awarded ESRC-Turing Fellowship by the Economic and Social Research Council (ESRC) and the Alan Turing Institute (Turing).

Together with Professor Karen Yeung and Professor Andrew Howes I lead Responsible AI Network at the University of Birmingham. I have made major contributions to the fields of cybersecurity (specifically, cybersecurity as a behavioural science) as well as behavioural data science.

Blending behavioural science, computer science, data analytics, engineering, and business model innovation, I help cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimize their behaviour to achieve higher profit, better social outcomes, as well as flourish and bolster their well-being.

My recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models. I have published in major academic journals on these topics and wrote a book on cybersecurity as a behavioural science titled “Navigating New Cyber Risks” in 2019. My cybersecurity scale measuring human risk attitudes in cyberspace has received the British Academy of Management award in 2018.