Leadership and talent are the biggest hurdles to business success, a survey from McKinsey has revealed.

The Cracking the Digital Code: McKinsey Global Survey found overall that the most successful UK businesses are reshaping their strategies more often than others, devoting more of their best people to digital and making an effort to keep their employees engaged.shaking hand

High performing companies were found to be dedicating the best people to digital and were keeping them engaged through cutting edge and exciting work. High performing companies were also found to be more than twice as likely to allocate their best people to digital. 47% said working on cutting-edge digital projects helps to attract and retain digital talent. The culture, energy and morale within a company also placed high on respondents’ lists.

The survey of almost 1,000 respondents found that 31% of all businesses struggle to find internal leadership, both functional and technical, for digital projects.

Companies found to be outperforming others had more active digital agendas, with three quarters saying their business activities are in a digital nature.

High performing companies more often reported having strong digital leadership, true ownership for initiatives and a clear career path for digital employees.

In addition, successful companies said speed plays an important factor in their business, with 43% saying digital initiatives take less than six months to go from idea to implementation.

Two-thirds of high performing companies CEOs were found to be personally sponsoring digital initiatives within their businesses and that companies with more involved boards were more successful as a result. 35% of high performers said their boards sponsor digital initiatives compared to 16% of their peers.