woman remote working on video conferenceOur business environment has changed quite drastically this year and we’ve had to move almost everything online.

If you’re taking part in an online conference or are asked to do an online interview, you’ll naturally still want to make a great first impression.

Here are some tips on how to make the most of it:

First of all, the more confident you feel, the more confident and charismatic you’ll come across. So, make sure you study your topic and the questions as much as possible beforehand, without over-scripting it. You want to feel natural and authentic.

Prepare the beginning extra carefully so you’re ready to get going from the start. If you look insecure and fumbling with your setup, it will look like you’re distracted and less confident.

Also make sure you feel happy with your looks. Iron your top, make sure it’s a colour that suits your skin-tone, do your hair and maybe put on a little bit of extra makeup on. The more confident you feel, the easier it will be.

Your breathing is essential for you to function and relax and also for your voice to be stable and calm. If your brain doesn’t get enough oxygen, it will slow down, and you face the risk of going blank all of a sudden. So slow down your breath, ground yourself before the interview, and just let your body be still.

Position yourself so you’ve got good, preferably natural day light, in your face and eyes. This will create a sharper and fresher image and your colours will pop.

You want to treat the camera as the person you’re talking to, so be eye-level with the lens by raising your computer or camera on some books or a box, and make sure you look into the lens when you talk.

Your body language says a lot about you and your nerves. Try and engage your hands in a soft and gentle way to emphasise what you say and to liven up the image a little. If you sit still in a stiff way, you’ll look like a bunny in the headlights, and if you move too much or fiddle with your hair or clothes, you’ll look nervous. You can also try leaning forward a little bit, so you look engaged, rather than distancing yourself from the viewer.

So, see the situation as if you were in the same room as your viewer and apply the same social habits. Smile, be to the point, and keep your eye contact. Don’t shift around too much, it’s a good idea to choose a stable chair, rather than a swivel chair.

First impressions do last, even online, so step into the call with a confident smile and you’ll win your viewer’s attention immediately.

For more support with camera confidence and filming your own videos, check our website:


Mi ElfversonAbout the author

Mi Elfverson launched The Vlog Academy to share her expertise with business owners and organisations, helping them to increase their online visibility and communicate with confidence via video.  She soon saw that women needed their own support platform as they had different questions, different fears and different needs. This prompted her to launch Eye Storm, an online programme, teaching women how to use smartphone video to become more visible online and be seen as the go-to expert in their field. Educated at Stockholm Film School, New York Film Academy and New York University, Mi has 25 years’ experience in high-end international film and video production.  From Stockholm to LA, New York to London, Mi has worked as a production manager and casting director with global brands and renowned Hollywood films, ranging from Kellogg’s adverts to James Bond films.


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