When it comes to being a business owner, you need to think bigger than your standard website. In fact, in my experience as a tech expert, creating an app to go alongside your other forms of communication is a no brainer when it comes to business progression.

In terms of creating communities, it can’t be beaten. We live in a fast-paced world where we want everything at our fingertips and, with 49% of people opening apps 11+ times each day, there’s no reason why yours couldn’t be one of them.

Creating an app isn’t a get-rich-quick solution however it can be very lucrative if done in the right way. Mobile apps are expected to generate over $935 billion in revenue in 2024 so if you want to do the same, follow these strategic steps.

Have a clear strategy from the get-go

Having a great idea for an app isn’t enough. You need to be very clear on what you want that app to achieve, not just for you but for your clients too.  Do you want your app to solve a problem quickly or offer long-term solutions? Can users interact with each other in some way or is it all individualised? Do you want to make money first or build a community with the opportunity to make money later? Make sure you’re able to reflect properly on success too: what metrics will you use to track to make sure your app is performing to its potential?

Know your intended audience

Now you have a clear plan of what you want to offer in terms of your app, think about who your ideal clients will be and make sure that what your plan says is right for them. The best apps identify a real gap in the market or their industry, so analyse your sector closely to see where the gaps are. Here is where you’ll find your app’s audience. Consider things such as gender, age, interests, careers, and disposable income. If you are unsure, do some market research and ask the very people you want to help what exactly it is they need.

Nail the specific

Now you know who will be using your app and what for, you can start working on the specifics.

Can you define the core purpose of your app? How about being able to explain the problem it solves and why the solution is so important?

Are the target audience generally tech-savvy, do they prefer watching videos,  listening to instructions, or reading information? What are their pain points? The more knowledge you have at this point the more successful your app will be.

Then nail down the functionality. What features do you need to fulfil these pain points? Break these down step by step and don’t overcomplicate.

Prioritise key features

Knowing what you want your app to do, and your ideal client means you can start small. Don’t get carried away and roll out tons of features at once-I recommend simply honing down on 2-3 key features you’d like to test your audience with, rather than building the whole thing and then having to go backwards to undo your work! Making sure that your app looks and works how you want it to and having a bank of good feedback on a smaller scale is much better than having an app that offers too much and isn’t user-friendly or doesn’t work.

Remember you can always build on your app and adding extra functions to a successful app is also a great way to build excitement and can lead to more profit too

Building an app can be time-consuming and expensive or it can be relatively quick and cost-effective. Make sure your app does what you need it to in the most effective way, don’t add needless functions because they look good if they don’t add value and might confuse your user.

Be visible

You can have the best app in the world but unless the right people know it exists it won’t be profitable, especially in a crowded app store space. So make sure you have a plan of how you will tap into marketing to sell your app once it’s out there in the world. Find out where your ideal clients hang out and show up there. Introduce yourself and start to build a following even before the app is ready. Share your knowledge with them and build their trust so that once you have an app ready to go you also have an audience ready to buy.

Having this audience also gives you the opportunity to build excitement about your new app and allows you to do a launch event and a big reveal making your current audience feel part of the process from the very beginning.

In conclusion

An app can offer so many business benefits, so if you have a successful business or a brand new idea for an app then, don’t delay any longer and tap into tech! Follow the above tips and turn your dream into a profitable reality with your very own app.


About the Author

Charlotte Fuller is a certified business and tech strategist and host of the Technically Confident Podcast.

She works with women and diverse business owners to tap into tech. Charlotte was TechRound’s No 1 Women in Start-Ups and Tech in 2024 and is an experienced women in tech speaker.