Amy curvestone

Amy is Head of Consulting at Curvestone, focused on collaborating with clients to understand their needs and map out the digital solution that’s right for them.

With one eye on the bigger picture and the other on the finer details, Amy has a passion for understanding how things ‘work’ and solving problems. Before joining the team, Amy spent seven years at innovation consultancies like? What If! and Pollen8, taking on multiple roles that spanned operations, project and programme management and consulting.

Outside of Curvestone, Amy is a crew captain for the Midnight Runners, a global running community. Amy facilitates weekly runs in London, leading 150+ people on boot camp runs around the Thames, and has also travelled with the group around the world, helping to launch new chapters in Barcelona, New York, Paris and Boston.

Tell us a bit about yourself, background and your current role:

I moved to London post-university in 2009, starting my career with various short-term administrative roles in PR, fashion, and customer support for an online snack company.

At the same time, I worked weekends at a bakery market stall to make ends meet during what was a challenging post-recession period. This led me to a full-time position managing a bakery café, where I had my first taste of operational skills.

When I felt like a new challenge, I sat down to think about what I enjoyed the most and thought I was good at. I identified organising chaos, working with people, creativity, and entrepreneurship. Thanks to a recruitment agency, this brief led me to land a role at a management consulting company,?What If! Innovation. There, I started in resourcing coordination, progressing to a client-facing project manager role. After a while, I joined Pollen8 as an innovation consultant – a turning point in my career as it marked my transition from administrative roles to strategic thinking, account planning and innovation consultant. I planned, organised and ran innovation programmes that were designed to surface organisational problems and their potential solutions, then tested, iterated and developed them across the business, using design thinking and sprint methodology. That’s when I realised I wanted to be part of a company that specialised in AI, Generative AI and automation. So I joined Curvestone, where I learnt more about technical consulting and product management. Even if it was a steep learning curve, I realised that I could leverage my experience in understanding client needs, which eventually led me to my current position as Head of Consulting.

Curvestone’s main offering is a platform designed to make Generative AI technology accessible and usable straight out of the box. It integrates Generative AI into a controlled, enterprise-ready environment, to enable companies, specifically within the legal and accounting sectors, to tap into the potential of this technology safely and efficiently. We also offer general GenAI services – both consulting and development – alongside the platform.

It’s a very exciting space to work in, and I love the stage we’re at now, having self-funded the development of our flagship Generative AI product WorkflowGPT.

I feel like my journey to tech leadership has been fairly unconventional, given my non-technical background and diverse experiences – which also include an underused degree in Geography!

Did you ever sit down and plan your career?

No. After university, I explored lots of different roles, which at times felt a bit disjointed. However these experiences helped me build a unique and varied skillset that prepared me for my current role. The key for me was identifying what I enjoyed and where my strengths were – that’s what led me to innovation consulting and eventually to Curvestone.

Have you faced any career challenges along the way and how did you overcome these?

Entering the workforce in 2009 was the big one! I was told it wasn’t a great time to look for a job and I did struggle the first few years with unpaid internships and weekend jobs.

The other challenge I can think of, which is also one of my biggest achievements, was transitioning from administrative roles to strategic ones in tech, especially with my non-technical background. At Curvestone, adapting to technical consulting was tough, but that’s also where I realised the true value of my experiences and client interaction skills.

What has been your biggest career achievement to date?

As I mentioned, I think my biggest achievement is the successful transition into a leadership role in the tech industry, particularly in a cutting-edge field like Generative AI. I’ve loved being instrumental in developing and launching WorkflowGPT at Curvestone, and seeing it have a real business impact.

What one thing do you believe has been a major factor in you achieving success?

My adaptability to challenging and fast-moving environments, as well as my willingness to learn. Not being afraid of complex new challenges, even without a traditional tech background, and applying all of my experiences – no matter how far removed they were from tech – to solve tech problems, has also been instrumental.

What top tips would you give to an individual who is trying to excel in their career in technology?

Be curious and be open to stepping out of your comfort zone. The tech industry changes constantly, so staying informed about what trends are shaping it is capital. Adapting to and making the most of new waves of innovation are also determining factors in individual success. Also, don’t underestimate the value of soft skills like communication and teamwork, which I think are as important as technical expertise.

What barriers for women working in tech are still to be overcome?

It’s going to sound obvious, but women in tech still face a lack of representation, especially in leadership roles. There’s a need for more mentorship opportunities and the presence of female role models across tech businesses of all sizes to inspire the next generation of women to take up both technical and non-technical tech roles.

What do you think companies can do to support and progress the careers of women working in technology?

Aside from making sure their hiring practices are as inclusive as they can be – particularly when it comes to flexible working arrangements and things like maternity and paternity leave – companies could also offer mentorship programs, to everyone, including women.

They need to continue to work hard to create inclusive work cultures and ensure equal opportunities for growth and advancement. Of course, the real key is to actively promote diversity in leadership positions and decision-making roles.

In an ideal world, how would you improve gender diversity in tech?

It’s a broad question! I think ideally, education and career opportunities in tech would be equally accessible and appealing to all genders from an early age – via education-based initiatives. Encouraging girls to pursue STEM subjects and providing positive role models as soon as primary school would go a long way to infuse diversity into the tech workforce from the start.

What resources do you recommend for women working in tech, e.g. podcasts, networking events, books, conferences, websites etc?

Books-wise, I found the most useful for me were Radical Candor by Kim Scott and The Hard Thing about Hard Things by Ben Horowitz. Organisations like Girls Who Code are also great resources for early career professionals interested in coding.

Finally, I think co-working spaces can be a sort of treasure trove for lots of different startups and businesses in the tech industry. By being around those common spaces, you get to meet a lot of people who are doing really interesting things, and that can expand your awareness of what roles are out there – and what women specifically are doing within these organisations.


Read more from our inspirational women here.