Claudia Dreier-Poepperl founded Calldorado in April 2016 to solve the number one problem for Android app developers around the world – how to make money from apps with low user activity. 

Prior to founding Calldorado, Claudia worked with a wide range companies including T-Mobile and Mobile Entertainment Forum.

She also founded adaffix, a caller ID solution for mobile network operators, in 2008. She is a veteran of the mobile industry and would be able to share from her experience of working in and starting a business in the highly competitive mobile industry.

What inspired you to start a business?

I saw a business opportunity and the time was right. A combination of my years of experience in the mobile space and the ongoing growth of the app industry created something of a perfect storm. I had to seize the moment.

There was also the desire to run my own company and be in charge of my own agenda. There’s nothing better than knowing that you are the master of your own fate.

What is the greatest challenge and the greatest reward in being your own boss?

You get to create a business from the ground up – build the product, find the right team, launch it, get customers and everything else. There is something very satisfying about that. Especially when it all goes very well and you get to see people actually using a product that was once just your imagination.

Leadership can be a lonely position as the buck always stops with you.

In many cases, you are solely responsible for the success or failure of your company. That can be challenging sometimes but the joys of watching your dream come to fruition more than makes up for that.

What motivational tips can you give to our members about goal setting and managing both successes and failures?

Dream big. Have clear milestones and map out every step. Success and failure are often very close so don’t let the bad times get you down.

See anything that looks like failure as an opportunity to do it better next time.

Create a winning mentality across your business and make sure you celebrate when you reach your goals. However, don’t rest on your laurels. Always push yourself and your team to be better than what you are.

What is the biggest challenge you have faced as a business owner?

Finding the right people can be tricky. First of all, you want to find the right co-founders. It took me some time to find them but they were the right choice. Mathias Schroeder and John Lisek are the best partners I could imagine and we’ve built three amazing businesses (adaffix, appsbuyout, Calldorado) together.

Secondly, when the business is growing very quickly you want to keep the culture and the vibe. But that becomes increasingly difficult as the team grows. We have grown to 53 people within the first year in Calldorado and that has not been without its challenges. I am very happy with the team we have today.

How have you benefited from mentoring or coaching?

I never had a mentor.  It’s been a case of learning and gathering experience through my career to a point where I felt confident enough to go out on my own.

Mentors can be important and very useful but sometimes there is no substitute for experience.

What advice can you give about the benefits of networking?

Networking is everything. It gives you the opportunity to meet new people that you wouldn’t necessarily meet as part of your daily routine and it presents you with opportunities that you might otherwise not have.

Who you know is important in business and networking gives you the opportunity to meet many potentially useful people.

They might not necessarily be relevant instantly. But you never know who will be relevant to your business in the future.

What are your tips for scaling a business and how do you plan for and manage growth?

You need to know your market, the other players and what position your company realistically takes. Without this knowledge, it would be near impossible to know how to scale your business.

As the old saying goes, failing to plan is planning to fail. Planning is essential and must be according to the resources you have available. If you are operating on limited resources, conservative planning is essential to make sure you are not over-stretching yourself.

Measurement is also important. You have to live by the numbers. It helps keep your feet on the ground and avoid living in a non-existent financial reality.

Finally, make sure you are good at raising money or making money. Or both.

What does the future hold for you?

We hope to win more awards like the 2017 Red Herring Top 100 Europe Award which highlighted Calldorado as one of the most promising businesses in Europe.

As one of the fastest growing ad-tech companies we have built a business with substance and longevity, and we hope that the time, effort and energy that has gone into what we have today will bring even greater results in the future.