Huda AideedHuda is an experienced marketing professional with a demonstrated history of working in the commercial industry.

Fluent in both Arabic and English, she is skilled in leading multi-channel marketing campaigns both in the UK and MENA, having grown up in the Middle East.

Tell us a bit about yourself, background and your current role

I’m a newbie to the tech industry, having previously worked in the private health sector and B2B exhibitions and events industry. I grew up in the Middle East and am fluent in both Arabic and English, which is great for WOLF (The World’s Online Festival) – a company that is based in London (where I live now) and that operates in MENA. It’s ideal!

I’m currently the Content & Engagement Manager, working hand in hand with the Head of Festival Experience on all content-related tasks including in-app content and blogs. Additionally, I also work with the Chief Growth Officer on supporting our PR activities in the UK & MENA.

Did you ever sit down and plan your career?

Believe it or not, it was TikTok & LinkedIn that got me interested in a career in the tech sector. Not necessarily planned but been loving it so far!

Have you faced any career challenges along the way and how did you overcome these?

At the start of my career, yes there were many challenges that came from being the only female in the room with many experienced individuals from the opposite sex.

What has been your biggest career achievement to date?

I have a varied background, having worked in various industries since graduation. If I could pick a career highlight, it would be leading on the marketing strategy for the Middle East in my previous role, working on creating a refreshed Arabic section of the website that features the true brand values of the organisation and launching the first series of newsletters targeted at one of the most important groups of stakeholders.

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Do you believe there are still barriers for success for women working in tech? If so, how can these barriers be overcome?

I come from an African/Arab ethnic background, and while I don’t see individuals that look like myself represented in the sector enough, progress is happening.

I believe that the landscape is changing, and the industry is offering flexibility and great perks. I think this presents greater opportunities for women to go for more senior roles that work around life outside of work.

Lately I’ve been seeing many young black professionals working for the likes of Google, Microsoft etc. The scene is changing, but I do still think businesses have room for improvement.

What top tips would you give to an individual who is trying to excel in their career in technology?

If you aren’t technically skilled then don’t discount tech as a career option. There are so many opportunities in the tech industry for women to explore in marketing, project management, finance etc.

What do you think companies can do to progress the careers of women working in technology?

I believe it’s more about what women working within the industry can do. We need to be at the forefront, championing gender equality and preventing discrimination in the workplace, especially women in leadership roles. Working together with our male counterparts I think we can break the bias.

There are currently only 21 per cent of women working in tech. If you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

Encourage mentorship. Women working within the industry need to inspire the next generation and use their voice to share their experiences of working in an industry that is typically saturated with me. This could either be through speaking opportunities or through mentorship. I’ve been looking at various ways I could give back once I’ve gained more experience working in the tech space.