Jamie CidJamie Cid is a multifaceted entrepreneur with businesses in the beauty, consulting, and tech industries.

Her past professional roles have included Global Aviation Marketing Manager at Ramco Systems Corporation, Sales Manager at Aricent, CEO and founder at Saijade Inc, and Brand Strategist at Yagnaum Systems. Most recently, Jamie added author to her name, collaborating with Laurie Baum to write their book, Doing Business in India (LID Publishing), an insightful guide for enterprises looking to expand their business. Currently, Jamie is founder of business consulting firm, Plum & Roses, and CEO and founder of hiring app, MobiHires. Jamie is also a Certified Life Coach via IACC (International Association Of Certified Life Coaches). She lives in Long Island, New York.

Tell us a bit about yourself, background and your current role

While I studied accounting and economics in university, most of my education is either self-taught or the knowledge learnt from first-hand career experience. I started my career first in finance and sales, working as a financial consultant on Wall Street in Manhattan, New York. I bounced back and forth between various sales and marketing roles, working with accounts from top Fortune 500 companies, before landing a role with a tech company, which inspired me to start my own business.

Before doing so, I took time off to travel and regroup. During my travels through India, I studied Ayurveda, homeopathy, and other holistic and wellness practices, all of which helped me to create my first business, SAIJADE, was a skin-care line based on aromatherapy and Ayurveda. This led to further opportunities in the beauty industry, and work as a branding consultant.

Today, I am the CEO and founder of tech start-up Mobihires, a hiring app that uses voice and video resumes to help match employers with job-seekers, making it easier for people to find work and reducing the time to hire.

This past year, I also launched my career as a professional writer, co-authoring the book “Doing Business in India” (LID Publishing), a guide for any enterprise or business owner looking to establish themselves or their business for the Indian market. The book was inspired by my time living and working in India, where I first launched one of my businesses. I hope it inspires women to become entrepreneurs and even, to travel and see more of the world.

During the pandemic, I decided to launch a new business, Plum & Roses Consulting, a business consulting firm focusing on helping female-led businesses and entrepreneurs, as well as those interested in international business.

Did you ever sit down and plan your career?  

Funny enough, I never had a plan or roadmap for my career. Although I had many passions and interests growing up, I never envisioned a particular career for myself. I don’t think anyone can really plan out their career, especially now when skills, industries and technology are rapidly changing minute-by-minute. On the same hand, I think this opens up more opportunity than ever before.

Have you faced any career challenges along the way and how did you overcome these?

Many times, throughout my professional life, especially when I worked on Wall Street and when I first started in tech, I found myself faced with roadblocks and challenges. Being the only or one of the few women, I was constantly having to prove myself and work harder than my male counterparts. I struggled to find balance and equality, and was exhausted from having to compete to advance myself and my career. There were days where I wanted to quit, cry and just walk away – a few times I did – but I eventually, I learned to stop caring about what others thought of me and to stop putting so much pressure on myself. I learned my happiness and peace of mind was more important, than a job. I think this is one of the main reasons why I wanted to become an entrepreneur. I wanted to focus my energy on creating solutions to problems and products that better the lives of individuals. Further, I wanted to collaborate with people and brands who cared more about team culture, not their personal egos.

I overcame my emotional and mental insecurities by surrounding myself with like-minded women, leaning on and learning from them. As an entrepreneur, it’s important to have a good support system and surround yourself with people who inspire and ground you, and can lend a should to cry or an ear when you want to rant. It’s equally important to have interests outside of your business, and make time for playfulness and other self-care activities, like writing and making art, or going for walks. This will help you flex your creative muscle, and inspire new ideas. It will also help relieve stress, improve mental-focus and more.

What has been your biggest career achievement to date?

Writing my book has been the biggest career achievement to date, but I am also, equally proud of my businesses and the small wins that got me to where I am today. I never thought I would be a write and an entrepreneur!

What one thing do you believe has been a major factor in you achieving success?

Having a positive attitude, it’s contagious and people feel it. I enjoy motivating people and helping them unlock their true potential. It’s not about feeding egos but about being genuine in showing people that they have a spark inside themselves and helping them to ignite it.

What top tips would you give to an individual who is trying to excel in their career in technology?  

Join local tech groups and communities. There’s so much you can learn from others in the industry and it will help connect you with people and opportunity. I recently joined one about block chain and I am collaborating on projects I never thought possible before.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

While there are less obstacles than before, I think we still have a long way to go to dismantle any and all biases and barriers. However, I believe we’re on the right path. The future is bright for those starting their careers in the tech industry. There are more women and more opportunity than ever before. There’s no stopping us!

What do you think companies can do to support the progress of the careers of women working in technology?

I think companies need to create internal initiatives to empower and support their female employees. Having more females in managerial and C-level positions would be a good place to start, especially in Fortune 500 companies in America where the tech industry is very male dominated.

There are currently only 17% of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

Firstly, I’d like to see more STEM-focused programs in school curriculums. If young girls have access to more applications and programs while in school, they may be more inclined to fulfil a career in tech. Second, I’d like to see women in the industry focus more on supporting and empowering one another, instead of competing against each other. We need to be role models for the future generation, and if we help each other, we will all succeed and raise the bar for women in tech.

What resources do you recommend for women working in tech?

Get involved in organizations like Women in Tech, Girls in Tech, Startup Grind, Founder Institute and others around your area. There’s so many community-led groups and institutions that are free and available to any and all, and can be appreciated from the comfort of one’s home. Volunteering and teaching will also help you get more comfortable with your own skills and build confidence. In the process, you’ll help someone and change their life.

It’s also important to take time to pick a practice for your body, mind, and soul, to ensure good health and happiness. If you have something that grounds you, you will achieve and reach your destination.


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