Katherine RobinsonKatherine Robinson is the Global CEO of Miroma Project Factory (MPF), part of the Miroma Group.

MPF is a specialist digital development studio that works extensively in the field of creating bespoke custom software in the health, wellbeing and consumer space. This agency has been running for fourteen years and for four of those years under her remit. Robinson leads a digital team that includes 30 staff that consists of user-experience, user-interface and visual designers, developers, front-end experts, back-end developers, database designers and infrastructure, sysOps specialists, as well as a group of skilled producers with deep expertise in behavioural change and behavioural economic theory and in delivering highly complex solutions in a straightforward, collaborative manner.

Tell us a bit about yourself, background and your current role

For the last 15-20 years I’ve worked across a wide array of industries and sectors, in a range of cross-functional roles; strategy, digital, marketing and innovation – primarily using digital to solve problems or tell a story.

My current role and for the last five years has been as Global CEO of Miroma Project Factory. We are a creative digital agency who are responsible for supporting both our own customers, and those of the wider global Miroma Group of agencies.

We create bespoke software across a wide range of industries, but are very well known for using gamification, behavioural change techniques and social trends to create sticky engaging products that drive outcomes. Some of the most successful gamified systems are in health and wellbeing, and can be instrumental in making long lasting change.

I love being a hands-on, visible member of the team. Being on the floor allows me to feel the projects, people and the cadence of the software studio. I have an innate sense of being able to tell what pot is close to boiling.

Did you ever sit down and plan your career?

Yes, annually. My career is wrapped in my role, I see the two as symbiotic. If your role is not what you want, change it. Make a case and move it to fit you. I am a big believer in creating the path you want. I did not however do this at the start of my career and probably should have!

Have you faced any career challenges along the way and how did you overcome these?

Many; some created by myself and others placed in the way. You hope that with each challenge you can face it with a dash more grace, empathy and creative thinking than the last. Every day is a new day.

What has been your biggest career achievement to date?

I am incredibly proud of the team and the work they create. Helping guide the expansion path and creating more opportunities to work on exciting projects with new technology is always a thrill.

What one thing do you believe has been a major factor in you achieving success?

My inner drive and wild curiosity probably drove my initial bosses mad. However, I am lucky to now be in a place that considers it a gift. Ask people what they want, set out to achieve big things and you will be surprised about what someone will give you if you ask!

What top tips would you give to an individual who is trying to excel in their career in technology?

My 8-year-old niece proudly told me about her new avatar $16 skin that was purchased with her hard-earned money over the weekend. She was thrilled to own a Harlequin outfit, bringing her Fortnight character further into her reality.

The adoption of web 3.0 is seamless for the younger generation and Roblox dollars are a great example of what the Metaverse will look like for a wider consumer group as time goes by.  Pursue the fringe, read everything you can, get involved. Companies are looking to find passionate people who are interested in new technology. Do you have a Discord account? Open one!

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

The face of ‘technology and digital’ is changing at a rapid rate and sluggish companies that don’t adapt, even start up’s will be left behind. Diversity is not a toy word, it’s a mandate that those in positions of power are obligated to fold into our daily working lives. Individually – we need to speak up, even when scary.

What do you think companies can do to support and progress the careers of women working in technology?

Be flexible, be open to change based on feedback from your younger staff members. They have different needs and desires than you.