Meet Katherine Kostereva, Founder & CEO, Creatio

Katherine Kostereva

Katherine Kostereva is the Founder and CEO of Creatio – a global vendor of one platform to automate workflows and CRM with no-code and maximum degree of freedom. For the past 20 years, Katherine has been helping organizations accelerate their customer-facing and operational processes through automation.

Recognised throughout the technology sector as an inspirational leader, Katherine has received several industry awards and in 2021 she was ranked first in the ‘Top 50 Women Leaders in SaaS’.

Tell us a bit about yourself, background and your current role

I started my career journey at the age of 14 when decided to provide tutoring services for younger kids. Throughout my early 20s, I tried different roles from engineering to sales and marketing in larger companies like IBM. When I was 25, I founded a software company with a small group of like-minded enthusiasts. We had a big vision and drive that helped us get our first clients within the first few weeks of establishing the venture.

Today, I’m fortunate to be the CEO of Creatio. Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on Creatio’s platform daily in 100 countries by thousands of clients. Our company employs 700 professionals in 7 global offices.

Did you ever sit down and plan your career?

I wouldn’t say so. I rather followed my passion with an open-minded approach and without compromises.

Have you faced any career challenges along the way and how did you overcome these?

Challenges in entrepreneurial life? Never heard of it. Isn’t it just smooth sailing all the time?:).

Based on my experience, when facing challenges, the only way forward is to embrace reality and deal with it. There is no silver bullet; you have to build resilience and use your grit.

What has been your biggest career achievement to date?

The no-code platform Creatio delivers, in particular, the level of freedom that our products bring to our customers and partners.

Level Up Summit 2022

Don’t miss our Level Up Summit on 06 December, where we’re tackling the barriers for women in tech head on. Join us for keynotes, panels, Q&A’s & breakout sessions on finance, people management, negotiation, influencing skills, confidence building, building internal networks, maximising the power of mentorship, and much more. 


What one thing do you believe has been a major factor in you achieving success? 

The team of Creatio leaders who share the same vision and passion for the future of the no-code industry.

What top tips would you give to an individual who is trying to excel in their career in technology?

Grow every day to create the best version of yourself.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

I don’t believe so. I think that the current environment and the tech space, in general, offer a great opportunity to build career for those who wholeheartedly want it and execute on their vision.

There are currently only 21 percent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

I would spend more time and energy on earlier education on career opportunities in tech. I think it’s very important to inspire a younger generation to learn more about the tech space and get practical skills. That’s the reason why we invest in Creatio No-Code University and create educational materials (the most recent one is a book on no-code methodology – “The No-Code Playbook”).

What resources do you recommend for women working in tech?

I personally enjoy reading business books, the best one I’ve read in 2022 is “Amp It Up” by Frank Slootman.

To hear more from Katherine you can register to attend the launch of the ‘No-Code Playbook’ – a book she has co-authored which outlines a vendor agnostic framework for implementing no-code applications. The book will be launched on October 4, 2022, at an on-line event featuring a no-code case study from Virgin Media O2 Business and a futuristic discussion with Apple Co-Founder Steve Wozniak.