Laura Romanin is the CEO and co-founder of WeKleen™  and is the first product line from Eco CoLab Ltd which is a powered partnership with Lovelace & Turing Limited.

WeKleen™ license partnerships include small and large landlords of commercial and private luxury residential real estate to solve the current inefficiencies of high consumption waste, water and value added services, with a special emphasis on smart city integration technology.

With councils and municipalities across the globe recognizing the need to provide a world of convenience, social responsibility and efficiency for communities to thrive, WeKleen™ services offer an effective solution for adopting more responsible consumption habits. cities and communities.

Shortlisted as ‘App of the Year’ category by BusinessGreen Technology Awards and selected by Mayor of London, Better Futures an initiative that supports clean tech businesses was part of the 12-month year old start-up success that started in her kitchen in West London. In 2019, Laura was invited to speak at Financial Times to share her expertise in the future of car care and why a new alternative is essential to protect our planet.

She is an activist in climate change and has over ten years in retail as a brand creative working at Net-A-Porter & Selfridges on project with focus of sustainability.

Did you ever sit down and plan your career? 

Yes, I always wanted to be in the sustainability and tech industries. But every opportunity before that, prepared me for my current role as Founder of WeKleen and as a brand creative working with fashion and beauty brands creating compelling content to tell their story.

What has been your biggest career achievement to date?

Being shortlisted business category by BusinessGreen Technology Awards launched less than a year.

What one thing do you believe has been a major factor in you achieving success?  

Having a close tribe of women: peers and mentors who have supported, inspired and continue to encouraged me to live out my fullest potential. It’s critical to have a supportive community around you –  that is safe, where you can pass on knowledge, and where you [can] open your arms and wrap them around each other to create a strong unit.

What top tips would you give to an individual who is trying to excel in their career in technology?  

There’s three tips I would recommend:

  1. Download information: Read books, go to seminars, listen to podcasts, watch docu-series.  Listen and learn as much as you can in the area of interest so that
  2. Create meaningful connections: Paving your way to a new opportunities or advancements to one’s career takes time, patience, and more than a few matcha lattes—it requires making real connections. Think of social media platforms as physical spaces. Networking is your email signature line. It’s your profile on LinkedIn. It’s your business card. If you start looking at the micro-actions you undertake on a daily basis as networking, you can realize you have a far bigger chance of making an impact  that will improve your career than if you worry about that one big cocktail reception to collect business cards.
  3. Be clear what you are asking for: I always had a hard time ‘asking’ in beginning of my career

What do you think companies can do to support to progress the careers of women working in technology? 

YOOX NET-A-PORTER GROUP recently launched on International Women’s Day 2020:  sponsorship programme to build the next generation of women leaders in tech. the world leader in online luxury and fashion, is strengthening its commitment to driving gender equality in technology with the launch of a new internal sponsorship programme for women. Pairing rising female talent in its technology team with senior business leaders over a period of 10 months, the initiative aims to provide advanced learning and development opportunities for employees on the path to leadership.

BUMBLE, Wolfe Herd, who founded Bumble in 2014, is fueled by a utopian vision of social justice, where women feel empowered to make the first move in all areas of their lives, and it drives virtually every decision at the company. It influences her hiring: 82 per cent of the employees are female, along with almost all of the executive leadership.

What resources do you recommend for women working in tech, eg Podcasts, networking events, books, conferences, websites etc?


WeAreTechWomen has a back catalogue of thousands of Inspirational Woman interviews, including Professor Sue Black OBE, Debbie Forster MBE, Jacqueline de Rojas CBE, Dr Anne-Marie Imafidon MBE and many more. You can read about all our amazing women here.