Lottie WhyteLottie Whyte is a former advertising and communications executive with a background in high performance sport – hockey.

Lottie previously sat on the boards of M&C Saatchi, where she was the youngest ever board member, and Hanbury Strategy. MyoMaster started as a side hustle in Lottie’s kitchen to help her and her business partner Joe Gray overcome their respective injuries. Over the last 3 years she has grown the business 200% YoY, raised funding, launched internationally all while having her first baby. Lottie is hugely passionate about the power of sport, empowering women, creating racial equality in business and the art of entrepreneurship, where she is a speaker on all of those topics. Lottie is a finalist at the 2021 Natwest Everywoman Awards – out of the 1,000’s of entries Lottie is one of the 19 finalists in the UK’s leading programme for female entrepreneurs.

Tell us a bit about yourself, background and your current role?

I spent the first part of my career building PR and advertising agencies overseeing everything from sales and marketing to people and M&A, my early career was really varied and then a few years ago I set up MyoMaster. We create recovery technology that helps athletes of every level perform better. We’ve grown 200% YoY since launching in 2019, raised two rounds of funding and changed the way people treat their bodies for good. Our direct-to-consumer sales are the foundation of our business but we are expanding and launching an incredible product to put recovery stations in gyms all over the UK in 2022, which will change the way people who work out recover after training.

I’m personally passionate about helping other female founders go after their dreams and also run a group for black female founders to share knowledge and connections.

Did you ever sit down and plan your career?

I’ve planned every single stage of my career. I find it difficult to stay focused without a clear goal so I always know where I want to be in five years’ time. This current stage of my career is focused on building MyoMaster into a global brand, with products and content that changes the lives of every athlete that we work with.

Have you faced any career challenges along the way and how did you overcome these? 

I’ve faced plenty of career challenges because I always push myself to do something I’m not really ready to do and so I typically feel out of my depth. Joining the boards of big businesses in my mid 20s and going on to start a business at the same time as having my first child have been particularly difficult moments, but the key is giving yourself permission to fail, building really strong relationships with the people you work with and staying true to what you are good at.

What has been your biggest career achievement to date? 

Starting and building MyoMaster, a business that is truly changing the way athletes of every level can recover and treat their bodies. The feedback from our community is incredible and we have huge plans for where we are taking this business.

What one thing do you believe has been a major factor in you achieving success? 

Being very clear about what I want to achieve, outworking everybody else and investing time in building really strong relationships.

What top tips would you give to an individual who is trying to excel in their career in technology?

Don’t be afraid to pick up the phone to whoever you think might be able to help you and ask for support, advice and connections. Some of my best opportunities I’ve had in my career have come from doing just that and in all this time I don’t think anyone has ever said they couldn’t find time to have coffee with me.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome? 

There are huge barriers for women working in tech, it is still a man’s world and females have so much more to give. The numbers don’t lie – businesses with female leaders or several females on their boards perform better. I truly believe it’s easier to be what you can see and currently only 17% of students can name a famous woman in tech. The women that are in leadership roles in tech need to have more visibility and a greater platform to tell their story and inspire others.

What do you think companies can do to support and progress the careers of women working in technology? 

I think a great place to start is not leaking the talent that currently exists in the industry, it’s only since having a baby I truly understand the complex challenges women face when they reach that point in their lives. I’m surrounded by women who are brilliant and smart who are compromising their careers every day because of the lack of flexibility, support and necessary funding. Childcare costs are astronomical in the UK and as women we still shoulder the large majority of household tasks. Company benefits I’d like to see are more flexible hours and a contribution towards nursery fees and an at-home cleaner.

There are currently only 17 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry? 

We need to do more to let women and girls know that a career in tech is a really viable option for them, giving them access to mentors, seeing big tech businesses proactively investing in internships for young women as they make their first steps in their careers.

Tell us about your recent partnership with The Harlequins, how did that come about?

We’re so excited to announce our partnership with Quins. My husband, Joe and I co-founded MyoMaster and the MyoMaster product was born out of the Quins changing room. Joe has played for Harlequins since 2010 and other Harlequins and England legends such as Chris Robshaw, Danny Care, Joe Marler, were amongst some of the first athletes to try the original MyoMaster product and begin using it for recovery and to treat injury. The first MyoMaster prototype was developed with input from Joe’s teammates, it was tried, tested, and developed by professional rugby players. Having elite athletes giving live feedback as we developed the best iterations has allowed us to create products which are finely tuned to the genuine needs of athletes. The evolution since then has been incredible. Harlequins have incorporated MyoMaster recovery technology into training and rehabilitation for three years and one of the key factors in Harlequins’ success as the reigning Gallagher Premiership champions has been the Club’s relentless commitment to optimum performance through player load and recovery management, with MyoMaster technology a key tool in the medical team’s efforts in player recovery and rehabilitation. We’re super excited to be the new Official Recovery Partner of Harlequins and give players the tools to take care of their bodies both at training and at home, improving recovery time between games and training sessions with percussive, compression, occlusion and EMS products which will be used for warm-up, injury prevention and maximising performance and will be used pre and post-training, and pitch-side during games.

What resources do you recommend for women working in tech?

The Stack World is an incredible community being built by Sharmadean Reid that gives you access to other females who are building fantastic and a huge range of self-development resources. I’m a big fan.