Meet Melissa Snover | Founder & CEO, Nourish3d

Melissa Snover

Melissa Snover has been an entrepreneur since the age of 23 and has built a reputation for being one of the leading visionaries in the world of food technology and 3D printing.

She is currently the founder and CEO of Rem3dy Group, which pioneers 3D-printed personalised health solutions across nutrition and medicine under the brands Nourished and Scripted.

Tell us a bit about yourself, background, and your current role

I’m the founder and CEO of Rem3dy Group, a start-up that is developing 3D-printed personalised health solutions in both medicine (Scripted) and preventative health (Nourished).

I began my career as an entrepreneur after studying Business Management and Political Science at the University of Colorado Boulder, and the renowned Lancaster University, in Great Britain. At 23 I co-founded the financial services company Burton Mortgage Services, which I managed to guide to treble-figure growth in its first three years. In 2009 I sold my interest in Burton Mortgage Services and then redirected my focus to the confectionery industry.

In 2010, I set up my first consumer goods brand, Goody Good Stuff, which created the world’s first vegan, natural and allergen free confectionary. When I initially launched GGS, vegan products were not mainstream, meaning that we soon became market leaders in our field and were stocked in twenty-seven countries worldwide.  However, I became frustrated by the limitations of mainstream manufacturing as I couldn’t create the bespoke flavours and textures my individual customers wanted in an impactful and scalable way. I sold Goody Good Stuff to Cloetta in 2013 and started to explore my vision for real customisation in the confectionary industry. During this time, I met with the team at Katjes and considered how we could use 3D printing technology to introduce real customisation into the confectionery industry.

After an intense period of R&D, I developed and patented a 3D printer that could create personalised gummy candy on the spot and Katjes Magic Candy Factory was born. We launched this concept into specialist retail and theme parks all over the world and delighted guests at events hosted by organisations such as Facebook, Nickelodeon and CitiBank.

Following the success of using 3D printers in the food industry, I decided to optimise our technology to cater to the health and wellness industry and founded my current business Rem3dy Health.

Did you ever sit down and plan your career?

I never set out to become an entrepreneur, but instead have followed by passions and adapted my skills to compliment my career. Nutrition has always been a passion of mine, but the idea for Nourished came to me completely by accident. At the time I was popping multiple different vitamin pills each day. I travel a lot for work and one day, when I was travelling through Dusseldorf Airport, I accidentally spilt a whole bag of vitamins across the floor. As I was scrambling to pick them all up in my suit and heels, I realised there must be a more effective way to take all your supplements in one go.

After the success of Katjes Magic Candy Factory, I knew that personalised products were the future. In the 21st century, you can personalise everything from your clothes to your home wear, so why not your health and nutrition? I believe that products specifically created for the consumers’ needs are critical in the health industry and the use of our of patented 3D printing technology has enabled us to create bespoke solutions on a mass scale and in real time.

Have you faced any career challenges along the way and how did you overcome these?

We launched Nourished two and a half months before the Covid-19 pandemic, so it wasn’t the best time to start a new business. The pandemic proved to be a challenging time for most businesses, so being in our infancy was a very fragile time for us. However, Nourished was able to thrive due to the rising demand for health and wellness products, our onsite manufacturing and our agile start-up mentality. The company grew from four to forty-four employees, with subscriber growth of 300% in just nine months.

What has been your biggest career achievement to date?

After setting up Nourished in 2019 the company has gone from strength to strength. Hearing all the amazing customer feedback is a big reward for me. It’s amazing to hear how much Nourished has helped people feel like the best version of themselves, whether this is by increasing their energy levels or helping to improve their skin. Customer feedback is vital to me, so listening to how much Nourished has had a positive impact on people’s lives is a hugely rewarding.

Another achievement I am very proud of was in 2019 when we raised the highest-ever female founder seed round in UK history for Rem3dy. I’m am a passionate advocate for women’s equal access to finance and wholeheartedly hope that accomplishments such as this help to inspire and motivate a new generation of female founders.

What one thing do you believe has been a major factor in your achieving success? 

I think remaining resilient in the face of challenges has been a major factor in the success of my businesses. After the start of the pandemic, our team consistently preserved and pivoted to the ever-evolving landscape, enabling our business to grow and develop. We have also been extremely efficient in refining our supply chain, choosing local suppliers wherever possible and manufacturing our products onsite in Birmingham. This has enabled us to adapt extremely quickly to consumer demands and market trends and introduce new products to the Nourished line-up.

Level Up Summit 2022

Don’t miss our Level Up Summit on 06 December, where we’re tackling the barriers for women in tech head on. Join us for keynotes, panels, Q&A’s & breakout sessions on finance, people management, negotiation, influencing skills, confidence building, building internal networks, maximising the power of mentorship, and much more. 

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What top tips would you give to an individual who is trying to excel in their career in technology?

Commit your time and efforts into establishing your brand and compile data so you know exactly what your customers want. It is important to create a business that delivers a clear benefit to the end consumer, rather than just developing a technology which you think is cool.

The technology industry is still very male-dominated, but you should never let this affect your decision or confidence as a female entrepreneur. It is by breaking down these stereotypes and traditions that will encourage other women in our industry to pursue their dreams and develop their skillsets.

Do you believe there are still barriers to success for women working in tech, if so, how can these barriers be overcome?

You just need to look at the numbers to see that there are far fewer women in the technology sector than men. However, I do believe change is possible and while there is a significant way to go, women are starting to pave their way in STEM and pursue careers that that have previously been dominated by men.

Female role models are integral to the technology industry as they encourage even more women to be ambitious and strive for their goals. Once you see one person who has made it, you soon realise that you too could walk in their shoes. Seeing women breaking down those gender barriers, being confident in their own abilities and achieving significant funding for their projects will all encourage other women to do the same.

What do you think companies can do to progress the careers of women working in technology?

I think businesses need to work more to understand the level of gender diversity in their company, and if they find it is lacking, put in place a robust plan to attract and keep women in their workforce.

Working with universities and other higher education institutions is a great place to start and there are some incredible programmes that promote STEM to girls in schools which show them that they can join a career in tech and be very successful.

There are currently only 17 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

We really need to educate women and girls that a successful job in technology is a realistic career option for them. We should provide them with mentors in the industry, provide internships and expose children in schools to technology at an earlier age so they understand exactly how vital it is in our day-to-day lives.

It’s also important that we teach people how diverse this space is, and that working in the technology sector doesn’t mean you are limited to coding. Those preconceptions can add barriers to people wanting to enter the industry, so we need to spread awareness of how exciting and vast the technology sector is.

What resources do you recommend for women working in tech?

I think networking is hugely important for advancing your career in technology. I find it incredibly interesting speaking to other people in my field at events across the country and abroad, to learn how they face challenges and grow their businesses.