As a female CEO within the technology industry, with extensive experience in various marketing and product roles at companies such as Procter & Gamble, Olga believes that the last few months have been revolutionary, with women’s voices finally being heard like never before.
Olga believes that the future is bright for women in the technology industry, which will ultimately dramatically change the context, empowerment and social perspective in the industry.
Tell us a bit about yourself, background and your current role
I am the CEO of Synthrone, an ecommerce content management platform that offers a fully integrated, end-to-end solution for brands wanting to streamline their ecommerce offering. At the beginning of my career I spent almost nine years at Procter & Gamble, successfully working in all marketing departments, from brand management, product development and design to new business and media and communication.
I have been based mainly in Central Europe throughout my career, but I have managed projects on a regional and global scale.
Did you ever sit down and plan your career?
I wouldn’t say I necessarily sat down and planned my career. I have a passion for brands and marketing which formed from my experience whilst working for global businesses in several different areas.
Have you faced any challenges along the way and if so, how did you deal with them?
There are many challenges, big and small, that I have faced during my career, and as a CEO you face challenges every single day. I always deal with them by thinking of the positives, but I am very lucky to be surrounded by such a fantastic team that help me along the way.
How would you encourage women and girls into a career in STEM (science, technology, engineering and maths)?
It is very important for women and girls to firstly, know that they too can have a career in either science, technology, engineering and maths. These industries are not just for men. Secondly, I would encourage all girls and women to follow your heart, follow your dreams and to never be put off by thinking it is a man’s world, when it is far from it.
If you could change one thing for women in the workplace, what would it be?
In the technology sector I can already see a change in the level of female empowerment. Women are no longer following men; they are increasingly creating their own paths in the workplace and aren’t afraid to voice their own opinion.
What has been your biggest achievement to date?
I am extremely proud to be a female CEO and one of my biggest achievements to date has to be the amazing team I have built around me who help me run Synthrone. I am very proud that the team and myself have made a dream come true with the creation of Brand New Galaxy, which is home to Synthrone alongside other sister brands.
What is your next challenge and what are you hoping to achieve in the future?
I am currently spearheading Synthrone, building it into the primary content developer for ecommerce, delivering an unrivalled end-to-end process for its users.
We have identified a gap in the market for a fully-integrated management solution, which compares favourably when benchmarking against competitors, that can only offer one aspect of the ecommerce management process.
