Sabrina SpielbergerSabrina Spielberger is Founder and CEO of Digidip.

She founded Digidip in 2013, inspired by the difficulties she herself had encountered when trying to monetise the content on her lifestyle blog. Today Digidip partners with 25,000 online merchants including eBay, Walmart, Samsung, Nike and Skyscanner.

Tell us a bit about yourself, background and your current role

I’m Sabrina Spielberger and I’m the CEO of digidip, a marketing technology company that I founded in 2013. digidip helps content creators turn their shopping links into revenue by solving the complexity of handling thousands of advertisers, different tracking technologies and advertising formats that come with performance marketing.

Did you ever sit down and plan your career?

Whilst at university I had a pretty clear vision of what I wanted to become, I was focused on media and journalism, but in the end I ended up in a completely different space. I don’t regret this at all, but sometimes I wonder how that other path might have gone.

Have you faced any career challenges along the way and how did you overcome these?

The main obstacle for me was always the question if I should start my own business or not. I think anyone who has gone through the journey of founding and scaling a business can relate that it’s pretty scary. I had to work hard to overcome that fear of failure and not to worry about what’s waiting around that next corner.

What has been your biggest career achievement to date?

Founding and running a technology company without any external investment or venture capital, and eventually turning a healthy profit. Pretty much all my competitors sought out VC funding, but I never asked for it. The path I chose to take is pretty unusual in this space, but I’m glad I made the decision to bootstrap and grow digidip organically – I believe that our team and product are better for that decision.

What one thing do you believe has been a major factor in you achieving success?

When I started the business there was no option for failure. Although I’ve always heard that you grow from failure I was just not ready to let it happen to me. So, I worked really hard, at times obsessively. I wouldn’t say adtech is my passion but it’s something I understood and saw an opportunity in. I’d like to think instead of making “your hobby your job” I just put in all the effort and worked tirelessly on something I saw potential in, which ultimately has turned out to be successful.

My main passion is, and always was, building a team and relationships. I’ve been super focused on just creating a workspace and a company that I’d have wanted to work in myself. I hope that my team at digidip would agree I’ve achieved this.

What top tips would you give to an individual who is trying to excel in their career in technology?

Quite simple really. It’s so important to really understand the business and do your market research. If there is already competition in your market, turn this to your advantage. You have an opportunity to study their model, identify the weak spots and apply the learnings to your own USP and product.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

I refuse to believe that there are only “male jobs” or “female jobs” and that a change in mindset has to start early.

I don’t think there is a silver bullet for achieving this, but the media can be an incredibly powerful tool. By raising the profile of successful women, particularly those who have forged a path in the tech sector, it provides others with the confidence and inspiration to follow a similar path.

It’s important to note that there are already some amazing examples of women who have forged careers in technology, but imposter syndrome remains an issue – and to all those who struggle with it, I can only say, remember how hard you worked and claim that “stage” and if not for you then at least for the younger generation out there that needs to see those examples. Because they can’t become what they can’t see.

What do you think companies can do to support and progress the careers of women working in technology?

One of my core work philosophies is that if you see talent, support it, no matter what gender. If companies have smart leadership and the right hiring strategy, they will spot great talent and have the courage to put a women in a leading role. See what happens, you might be surprised.

There is currently only 17 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

I want to see women paid equally, no matter the industry.

What resources do you recommend for women working in tech?

I always recommend to network as much as possible and preferably not just on “female only events” – move comfortably and confidently on all channels and don’t be afraid of male dominant industries. In the end your talent and hard work will always be what pushes you ahead of others.


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