Simone Larsson

Simone Larsson joined Dataiku in 2021 as AI Evangelist.

An MBA graduate of Cambridge and former AI Council Co-Chair for the British Interactive Media Association, Larsson brings 15 years of executive-level technology consulting experience to Dataiku.

She was most recently AI & ML Commercial Product Lead at Digital Catapult, the UK government and Innovate UK-backed innovation agency for championing the adoption of advanced digital technologies.

Additionally, Larsson spent five years at Accenture in Washington DC and London, where she led agile technology delivery and Phase Zero “art of the possible” AI projects. Prior to Accenture, she was a founding member of the UK and Ireland Business Transformation Strategy practice at Atos.

Tell us a bit about yourself, background and your current role

I was born and raised in the Caribbean, and I have spent my adult life living in the U.S. and U.K.

Following on from a first degree in Information Systems, most of my career has been in technology management consulting. After many years of being tech agnostic with my approach, I decided — around six years ago — to specialise in Artificial Intelligence.

My current role is as an AI Evangelist at AI platform Dataiku. In this role, I specialise in the challenges of implementing AI at scale across large businesses, AI Governance, Responsible AI, and strategic AI topics such as AI and sustainability. In addition to this, I work within the Governance and Responsible AI groups at Dataiku and I am part of the Women Leadership speaker series that will air in April within the Nordic region.

Did you ever sit down and plan your career?

No, I would say that my career evolved organically.

When I finished university, I secured a position as a technology management consultant at Accenture. Over the years, I was very tech agnostic. This meant as long as I had a role with a technical element, I was passionate about it. In turn, I have gained experience in everything from ERP implementations to big data, to product, to technology strategy, all the way to technology service design.

Around 10 years ago, I became burnt out as a consultant and decided to obtain an MBA committed to forging a new path outside of technology. Halfway through my time at Cambridge Judge Business School, I was headhunted by Atos to join their newly forming Business Technology Strategy practice. In hindsight, I am glad that my time at Cambridge resulted in a return to technology consulting, otherwise I may not have pivoted to AI when I did.

Have you faced any career challenges along the way and how did you overcome these?

My career challenges have primarily been around microaggressions. As you can imagine, having a seat at the table at companies such as Accenture, Booz Allen Hamilton, and Atos meant that I was often the only woman and the only person of colour in the room.

Microaggression in the workplace can have a knock-on effect on confidence and increased impostor syndrome. While it took me years to overcome the effect of microaggressions, what helped was highlighting the behaviour in private to the person when the opportunity presented itself. My measured approach to addressing the behaviours meant I was able to address the issue with a clear head.

What has been your biggest career achievement to date?

I have two key achievements that I am most proud of. Firstly, I won a U.S. national award and was recognised as a Women of Colour in Technology Rising Star.

Secondly, whilst working at Atos, I led a project for the Federal Government in Nigeria on leveraging technology for Public Administration Reform. One of the outcomes of that project was being invited to present my recommendations to the Vice President of Nigeria and the Nigerian parliament.

What one thing do you believe has been a major factor in you achieving success? 

Being strategic is one of my inherent superpowers. What I mean by this is that I’ve been able to quickly assess new roles to determine if they will add to the ‘bigger picture’ of my career aspirations. Being strategic about my career choices has been challenging in a consulting environment, so it was often a delicate balance between what I wanted and where the company wanted to place me on a project basis. Still, the battle was worth it, and I can’t imagine the alternative: being passive in my career and going with the flow.

What top tips would you give to an individual who is trying to excel in their career in technology?

Start by assessing where your current interests lie, find your niche, but also don’t get too attached.  A career in tech means that you will experience the birth and decline of many innovations. This means that the niche you may have found early in your career could be irrelevant in the next ten. My biggest tip is to stay hungry and don’t be afraid to reinvent yourself.

One Tech World Virtual Conference 2022

01 APRIL 2022

Join us for keynotes, panels, fireside chats, networking opportunities and much more. Supported by 18 corporate sponsors, with over 120 sessions and 160+ speakers across 6 stages – plus watch it on-demand for 30 days!


Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

Bias is the primary barrier to success for women working in tech. A few years ago, I was the portfolio manager for an AI programme at a U.K. Central Government Department. My deputy was fifteen plus years older and a male. When engaging with stakeholders, they often assumed that my colleague was the Portfolio Director, and I was his assistant. Such preconceptions will no doubt still linger today.

Around the same time, I participated in a panellist discussion that explored the barriers to success for women working in tech. I spoke with women (aged 55+) who shared their stories about the beginning of their career in tech during the 1980s. They noted that within this decade, there were around four times as many women working in tech at that time. I couldn’t help but imagine if those women stayed in their career and ascended to senior leadership?

To overcome this bias, men should become allies to resolving this issue. If more men supported and advocated for women in the workplace, a paradigm shift would be more possible.

What do you think companies can do to support to progress the careers of women working in technology?

There are multiple things that companies can do to support women in tech, including initiatives such as Women in Leadership programmes that clearly define a path to leadership positions for high performers. Companies should also be highlighting stories of men choosing to stay at home with young children who then return to their careers, as opposed to assuming this is the mother’s role. It would also be great to see companies offering more workshops focused on bias in the workplace and the negative effects of ‘mansplaining’ — a phenomenon that gets compounded the more senior you are.

Finally, companies should be offering men and women in tech flexible working and incentivising working parents to partake in this benefit.

There are currently only 21 percent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

I would say bias but also recognising the inherent differences of men and women and why increasing that number will always lead to a positive impact on the bottom line. Women think and manage differently, and harnessing these differences is what we should strive for.

We can’t have a deep change without getting out of the issues of bias. Otherwise, we will continue with small initiatives and patched solutions, rather than dealing with the root of the problem.

What resources do you recommend for women working in tech, eg Podcasts, networking events, books, conferences, websites etc?

I don’t listen to many podcasts. After a long day, I prefer to unwind with a good book. This could be non-fiction, sci-fi, or whatever my alma mata Cambridge University’s book club is reading.

Online publications I would recommend include: Harvard Business Review, The Verge, Wired, and MIT Technology Review.

Networking events are always great! I would recommend CogX, AI Summit London, London Tech Week, Big Data Week, and South by Southwest in the U.S.