Global Private Equity Marketing Associate Director – 1 year Fixed Term Contract – London Full Time

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. Through internal communications, public relations, and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media, and the communities within which we operate.

The opportunity

Our Global Private Equity (PE) Associate Director is going on maternity leave at the end of August for 12 months and Global PE is looking for a 12-month MAT leave cover to work with the Global Private Equity Brand, Marketing, Communication (BMC) Leader to develop global marketing programs and campaigns that will help support priority business objectives, shift perception, build our brand, and deepen internal and external relationships.

Global Private Equity is one of the fastest growing sectors at EY and this is a wonderful opportunity to be part of a fast moving and exciting team as we continue to accelerate our growth.

This position is responsible for advising leadership on best practices, creating and coordinating strategic programs that align to business priorities, tracking results, as well as leveraging our integrated Brand Marketing & Communications (BMC) ecosystem. This position works closely with internal stakeholders across all pillars of the BMC organization and senior partners in Global Private Equity.

Your key responsibilities

The role is multi-dimensional and will allow this person to work on multiple projects across Global Private Equity and across the firm.

Some of the top responsibilities include:

• Help lead the development and implementation of the strategic annual Global Private Equity marketing plan. Alongside the Industry Market Leader and the Global Private Equity BMC Leader, you will help determine our annual key themes that will be used to develop our programs and campaigns that align to solutions.
• Build a strong network with counterparts across the service lines, industries, and within our key regions, and collaborate with them to ensure that global and regional marketing programs are aligned, and global sector content is deployed through local channels.
• Develop relationships with the industry market BMC function to share best practice and ensure firmwide principles and messaging are included in the Private Equity plans and determine where Private Equity can be incorporated into global brand campaigns and plans.
• Project manage thought leadership and our Global Private Equity podcast series.
• Build strong relationships with the Private Equity leadership team globally, GCSPs and client servers, regional Private Equity BMC globally, and Knowledge and Operations Leaders.
• Work closely with, and coach, the Global Delivery Services (GDS) team who help support and deploy our campaigns. In addition, you will work closely with our media buying agency who helps manage our annual paid campaign, as well as vendors and contractor who assist with content, events, videos, and writing support.
• As one of the senior members of the Global Private Equity BMC team, you will work closely with our international communications leader and external communications leader on our top priorities, initiatives, and campaigns.

Skills and attributes for success

• Demonstrate strong leadership, confidence, and consensus-building skills in a dynamic environment
• Proven track record in driving marketing programs across global and highly matrixed organizations
• Enable and demonstrate innovative thinking and serve as a BMC advisor to the business
• Enable knowledge sharing throughout BMC and EY; connects all facets of the business when initiating, developing and implementing marketing projects; helps the business address its big issues; serves as an organizational connector
• Substantial brand, marketing and communications experience in a world-class global organization and an understanding of EY’s audiences and matrixed organization is essential.

To qualify for the role, you must have

• Bachelor’s degree with 5-10+ years of marketing experience
• Strong management skills
• Excellent writing and communication skills
• Knowledge of podcast or video production, or be willing to learn and own the podcast series
• Excellent written and verbal communication skills as well as listening and interpretation skills
• Must be able to articulate complex subject matter in a straightforward, concise, and easily digestible manner for broad audiences
• Possesses poise and confidence to professionally interact with all levels of leadership
• Ability to oversee significant portions of major or highly complex projects

Ideally, you’ll also have

• Adobe analytics experience
• Marketo experience
• SEO/SEM experience
• Ability to work independently on marketing initiatives
• Demonstrated teamwork and leadership skills including the development of others

What we look for

We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative, and consultative and who can bring a fresh perspective will thrive in this environment.

What we offer

As part of this role, you’ll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.

The exceptional EY experience. It’s yours to build.

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