Zehra Chatoo, Head of Connection Planning, Meta

Zehra ChatooZehra leads Strategy and Planning across Meta to unlock growth for our most disruptive brands, centering on the intersection between culture and technology.

Zehra has been a guest marketing lecturer at the University of Oxford focusing on brand building in the digital age. Zehra is also the Chair of the DEI Council at Meta and has launched the “diversity unlocks discovery” podcast with the IAB exploring how we can minimise bias in our communications. Zehra most recently has joined the board for UN Women, the gender equality arm of the United Nations.

Previously, Zehra was Head of Strategy at Manning Gottlieb OMD, working across a range of brands including Estee Lauder Companies, Starbucks, Virgin, Sony Pics and Government comms.

Zehra has won numerous industry awards for her strategic work including IPA Effectiveness, Cannes, MediaWeek and Campaign awards, and was recently named as one of the top 30 eCommerce influencers.