In a professional capacity Rashada is a Enterprise Technologist at Amazon Web Services in the UK. She possesses a strong track record of new business development, account management and consultative selling into Enterprise client organisations.
Prior to joining AWS she spent 4 years at Vodafone Global Enterprise as an insfrastructure technology specialist and Account manager, and prior to that 9 years with Cisco. Rashada joined Cisco as the only black female on the highly competitive Sales academy program which spanned across Europe. She was selected as one of the top 10 graduates in the UK from over 8,000 applicants. It was during this program that she believed more needed to be done to bring more diverse talent into the technology industry. Rashada co-founded and launched the award winning Your Future, Your Ambition (YFYA) initiative in 2012 as a vehicle to help corporate organisations and students connect and help to bridge the diversity gap in STEAM. To date YFYA has opened its doors to over 7,000 students and has helped to build a successful pipeline of STEAM talent in the UK.
In 2017 she joined UKBlackTech as a founding member. UKBT works to change the tech talent landscape in the UK and
Rashada has been recognized by the UK Prime Minister for her volunteer work and helping the next generation pursue careers in STEM and was awarded a UK Point of Light award in 2018. Recently she has been named as a top 50 most inspiring and influential black voice in UK tech (Tech Nation, 2019)
Rashada is recognized as one of the UK’s top 100 Ethnic Minority Leaders (Empower and Yahoo, June 2020). She is most recognized for her thoughts on diversity in the workplace, employee engagement and helping the next generation of talent reach their potential.
