Skoda Auto India has taken a bold step into the world of Non-Fungible Tokens (NFTs) with the introduction of Skodaverse India.

This move comes at a time when the NFT market has experienced a slowdown with decreasing volumes. Increasing illiquid NFTs in the market have hindered its overall growth, but the market is showing signs of resilience, as companies like Skoda continue to build Web 3.0 platforms, says GlobalData, a leading data and analytics company.

Shri Charan Padala, Principal Analyst, Thematic Intelligence at GlobalData, comments: “Factors like the exorbitant gas prices for NFT transactions and the unclear regulatory landscape have impacted the uptake of NFTs in India. However, amidst this challenging landscape, Skoda’s foray into NFTs demonstrates the untapped potential and versatility of these digital assets.”

Skodaverse India is a Web 3.0 platform that enables users to explore, purchase, and trade NFTs, all while building a community of Skoda loyalists. This initiative reflects Skoda Auto India’s commitment to fostering long-term relationships with its customers and showcases its dedication to sustainability and innovation.

The platform employs carbon-neutral blockchain technology using NEAR protocol, which has partnered with the South Pole Carbon Neutral Fund to offset its emissions from the decentralized transactions. It uses a Proof-of-Stake (PoS) consensus mechanism, which is more energy efficient than Proof-of-Work (PoW).

Padala concludes: “Looking ahead, the future of the NFT market in India depends on various factors. Continued innovation in blockchain technology, such as the implementation of scalable and energy-efficient solutions, could improve the market’s growth prospects. Additionally, fostering regulatory clarity and investor protection can instil confidence in the NFT ecosystem. Collaborations between brands, artists, and collectors to create unique and engaging NFT experiences will drive adoption and expand the market further.”