Alyson Edmunds

Alyson Edmunds | Telefonica

When I left school in a small town in Wales there wasn’t any real career advice or (sadly) any expectations of me having a successful career and certainly not in technology. I made my 1st move into technology when I was passed a mobile phone with a black and white screen connecting to WAP (wireless access protocol or sometimes called Wait and Pay by the public sic). I remember exactly where I was and the 1st pages I downloaded and I thought “wow, this is my future”

For me, that was the catalyst of change. From that point on I edged my way into what was - and still is a very male dominated industry to become the only female Mobility Solution Architect in the UK cellular industry. I was determined to make a career for myself in this new and exciting world of mobile technology.

My skill has always been to turn technical content into non-technical speak so everyone can understand it and see the value it delivers. I live by the mantra of ‘if I can understand it and feel passionate about technology, anyone can” My current role is to deliver ‘art of the possible’ sessions to business customers to understand the problem they want to solve and work with them to understand how technology has an important part to play in delivering business benefit and customer outcomes for everyone. Technology brings people together and changes lives, it has certainly changed mine.