Female founders of Outfittery win Digital Masters Awards

Founders of online style advisers Outfittery Anna Alex and Julia Bösch won the Women in Digital prize at the third annual Digital Masters Awards last night.

Digital Masters Awards (F)
Anna Alex and Julia Bösch collecting their award

The Digital Masters Awards took place at London’s Freemasons’ Hall, where 800 attendees gathered from global companies.

This year’s winners were judged by a panel of 20, including investors Robin Klein, Sonali De Rycker and Daniel Waterhouse. The event is organised by digital executive search and networking firm The Up Group.

On receiving the award, Alex and Bösch said: "We are happy and honoured to receive this award. It feels especially great since I still remember the times four years ago, when we started Outfittery in Julia's living room and no one in Europe knew what online personal shopping is. I am lucky to have such a great team who is giving its best every day to make our 300,000 men happy and well dressed.”

Robert Swerling, Co-CEO of The Up Group, said: “We’re proud to honour these outstanding individuals, and delighted to be able to bring together such a fantastic audience to celebrate their success”.

Alex Deplege and Jules Coleman from Hassle were also celebrated and named runner up.

The 2016 Digital Masters Awards winners were:

CEO of the Year
William Shu- Deliveroo

Excellence in Business Intelligence and Data
Vince Darley – King

Excellence in Commercial
Jesper Frederiksen – Docusign

Excellence in Digital Transformation
Ralph Rivera – BBC

Excellence in Finance
Hope Cochran – King

Excellence in General Management
Mark Logan – Skyscanner

Excellence in Marketing
Stephanie Horton – Farfetch

Excellence in Multichannel Retail
Dom McBrien – The White Company

Excellence in People and Talent
Lorraine Metcalf – Zoopla Property Group

Excellence in Product
Dave Price – Spotify

Excellence in Technology
Dan Teodosiu – Criteo

Women In Digital
Anna Alex and Julia Bosch – Outfittery