Cloud computing featured

Overcoming obstacles – why the cloud is well worth the investment

Article by Chris Starkey, founder and director, NexGen Cloud

Cloud computingIn the current climate, the rapid growth of cloud software shows no signs of abating. Particularly in the context of the COVID-19 pandemic, the advent of remote work has prompted an urgent need for solutions that solve the problem of data accessibility while staff are geographically dispersed.

Likewise, businesses will naturally be looking to operate more cost-effectively, with added flexibility.

The statistics say it all. Indeed, recent research from IDG highlights the popularity of cloud solutions, showing 81% of organisations already use cloud computing, or have applications in the cloud. Meanwhile, a further 55% say that their organisation uses more than one public cloud to support business requirements.

But that is not to say that cloud adoption comes without concern for other firms. Although the pandemic has, in many ways, reduced the resistance of management when it comes to having applications in the cloud, for many, these barriers still loom large. While it is a culture change preventing some businesses from taking the leap, for others, security concerns top the list of reservations, as well as the cost of implementing these solutions.

But are these concerns grounded in reality?

Re-measuring expectations

Firstly, organisations ought to consider whether they are investing in the cloud for the right reasons. If the prime reason for investment is that businesses plan to save operational costs alone, then their plans might warrant some reconsideration.

Put simply, it takes some time for the cost benefits of cloud adoption to filter through, given the cost of the talent needed, migration, and cloud operations. However, the goal of utilising the public cloud was never about these savings alone. Indeed, the main benefit of cloud investment should be the improved speed of change it enables organisations to pursue.

All firms, and particularly smaller ones, can benefit from this agility, as it enables to expand internationally, for example, without needing to worry about the cost of spending on a mass of servers. Likewise, cloud adoption can be a much more efficient means of allocating resource, than managing monolithic products, or data centre hardware.

Security doubts

Another area rife with concern are the security implications that arise from cloud adoption. In fact, according to a Coalfire survey, the overwhelming majority of organisations (93%) said that they were moderately to extremely concerned by security problems, which have hindered the cloud adoption process.

It is first important to address that these concerns often arise due to misconceptions. Often, businesses mistakenly believe that physical data centres are a more secure means of storing their data. However, it should be acknowledged that most cyberattacks happen without the occurrence of any physical breach.

Quite the contrary, the cloud is actually a more secure means of storing data than on-site servers, which can create a false sense of security for businesses. However, there is something in the fact that organisations are concerned about the fact that they are solely responsible for any breaches or compromised data. This all boils down to the fact that firms must re-assess their security protocols, and how well they are protecting their company and customer data. If these solutions are not having the desired effect, then perhaps this warrants some further investment before moving over to the cloud.

For added security, some businesses may want to consider investing in cloud platforms which are able to automate compliance, audit and send alerts about security events, and encrypt data-at-rest. Increasingly, there are products with these capabilities available on the market, so this should go some way to ease concerns.

Transitioning legacy software to the cloud

Another hurdle organisations typically confront on the path to cloud adoption is transitioning from monolithic programs – legacy software that is typically build based on outdated technologies. Not only do business leaders have to face a complete culture reset when doing this, but also a more involved process of re-evaluation when it comes to the technologies used to bolster their operations.

More often than not, organisations will find that their solutions do not fit their business plans five years down the line, for example – so a ‘lift and shift’ implementation may not be a viable option. This may result in incompatibility, poor cost optimisation, and solutions are not resilient enough to stand the test of time.

However, this is something that businesses can overcome by re-evaluating their digital transformation plans more generally. This involves re-assessing their software, and how well it fits their business needs. In many cases, organisations will need to replace, or displace, their legacy software, rather than shifting it over to the cloud, to realise the full benefits of cloud adoption. It may not sound all that enticing to business leaders, but the truth is, monolithic applications based on outdated tech may require a full re-write before a transition to the cloud is possible, but that is not to say it isn’t worthwhile.

To conclude, cloud computing is one of the most promising avenues for businesses to explore in the future, offering a whole host of benefits, from improved decision-making and security, as well as unique data analytics. That said, businesses must look at the bigger picture, and consider how their implementation will benefit their organisation more widely. Doing so will lead to safer and more successful data storage.

Chris StarkeyAbout the author

Chris Starkey is the founder and director of NexGen Cloud, which is on a mission to bring cheap affordable cloud computing to all. London-headquartered NexGen Cloud is working with Cudo Ventures to disrupt the cloud compute market. With data centre operations established in Sweden and Norway, the company is able to deliver infrastructure-as-a-service cloud computing that is cheaper and greener than the mainstream providers. NexGen Cloud also provides opportunities for investors to access the cloud sector, giving them the chance to share in the growth of market sector by investing in compute power.

Cloud computing featured

The future of cloud technology

Cloud computing

Adoption of the cloud is at an all time high

Cloud Technology and services have been a hot topic within Tech and for consumers for several years. We have seen the rise of several cloud powered services such as YouTube, Google Drive, OneDrive, Netflix, Amazon Shopping, Amazon Prime, Dropbox, Microsoft Teams, Zoom and many more. In addition, the COVID-19 Pandemic has led to an increased rate in the adoption and use of Cloud Technology and Services for Consumers – both personally and on an enterprise level.

We are all seeing the realisation of the benefits of Cloud Technology, the flexibility and scalability allows us all to have access to our favourite apps, productivity tools and to connect with our family and colleagues. We are all leveraging the Software as a Service (SaaS) model, we do not have to manage the hardware, operating system, code, or functionality for any of the applications that we enjoy. What was once seen as the cutting edge in Cloud Technology is now quite commonplace.

What is next for cloud technology?


With SaaS now a widely adopted cloud application deployment model, it is widely believed that the next will stem from serverless computing. Serverless computing is another method of providing back-end (database, networking, compute, analytics, scaling etc) services on an on-demand basis. It allows developers and other users to focus on writing and deploying code without worrying about the underlying infrastructure – this is managed by the cloud service provider. The benefit to the consumer is that serverless is event driven so they only pay for the computation required to run their code and only whilst it is running. A subset of serverless computing is the Function as a Service cloud deployment model. Other subsets are serverless databases and storage (scale with demand), event streaming, messaging and API gateways. All of these subsets allow developers to execute small pieces of code on the network edge. Serverless computing will lower costs, simplify scalability, simplify backend code and lead to a quicker turnaround from idea to deployment. Different to Platform as a Service PaaS, as with PaaS, developers have to pay for, configure and manage the operating system and middleware for their applications. Code in any language or framework.


As pointed out at the start of this article, the adoption of cloud technology and services are at an all-time high. Due to this rate of adoption and the resultant scaling out by Cloud Service Providers, there is more of a strain on the underlying infrastructure (storage, compute, networking and management) than ever. Infrastructure and management of infrastructure will have to innovate to keep pace.

Hyperconverged infrastructure is an attempt to do so. It is made up of four tightly integrated software components:
• Storage virtualisation
• Compute virtualisation
• Networking virtualisation
• Advanced management capabilities

These components rely on software defined infrastructure – virtualisation software (hypervisor) abstracts and pools underlying hardware resources then allocates them to applications as and when they are required. These applications may be deployed within more traditional models like on a Virtual machine within Infrastructure as a Service, newer models like Containers or even event driven, serverless applications. The configuration of the components will be based on the configuration and policies assigned to the applications. Hyperconverged Infrastructure can be used to build a private cloud solution, within public cloud solutions or for a hybrid cloud solution. Hyperconverged infrastructure gives the user the ability to manage their resources from a unified interface. The dynamic allocation of infrastructure supports modern workloads architecture (functions), increases the efficiency of deployed components, eliminates over provisioning which reduces data centre complexities and footprints which will lead to lower costs and less energy used.


As more of our services move into the cloud, service providers will continue to invest in research and development to improve the serverless model to make it easier for consumers to utilise the capabilities of the cloud. We will also see innovation within the infrastructure space as hardware capabilities will have to improve to provide the edge, serverless, connected, machine learning capabilities that service providers want to leverage within the cloud. Finally, I think we will see an increase in the use of machine learning and deep learning techniques to scale efficiently, manage networks, improve security, monitoring and architecture. I think these techniques will also drive sustainability efforts as we look towards establishing ‘Green Cloud’.

Temi OgunkanmiAbout the author

Temi is an experienced cyber cloud security professional with 3 years’ experience in the private sector. She is passionate about leveraging technology and the flexibility of cloud solutions to deliver best in class cloud security services to support our clients on their cloud transformation journeys.

Temi has an extensive working knowledge of cloud, network and infrastructure security. She continually identifies and delivers service improvements and innovations to maximise efficiency and ensure customer satisfaction with our service. Her expertise includes: development of cloud security patterns, implementing micro-segmentation, facilitating firewall ruleset audit training, running proof of concepts for network visibility tools, backup infrastructure security assessments, current state assessments, disaster recovery, cyber recovery strategy, and non-disruptive disaster recovery test environment. She has been responsible for the delivery of these projects on time and within budget, and for ensuring that quality of the delivery exceeded expectations.

WeAreTechWomen covers the latest female centric news stories from around the world, focusing on women in technology, careers and current affairs. You can find all the latest gender news here

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Cloud computing featured

5 must-know job roles in the cloud sector - who do you need on your team?

Cloud computing

When it comes to securing the best people for your organisation, there needs to be considerable thought put into what is needed, which will vary depending on the size of the project.

Working in the cloud sector means employees require knowledge of advancing technologies, what role they play in a company, and the security features and cost involved. But there are also a range of soft skills needed, to run throughout a successful team which should not be overlooked.

To be part of a modern-day workforce in such an industry, staff members need a collaborative approach. They have to be open and embracing to change, understand DevOps, and be willing to upskill to remain relevant in an ever-changing tech arena. Organisations are increasingly working in flatter structures, meaning employees need to perform in an autonomous, agile way.  Adopting the mindset of lifelong learning is useful and people can fine tune through learning on the job – through mentoring, formal training and boosting qualities via cloud specific tooling skills, such as Amazon Web Services Training.

But what does it take to ensure a well-oiled machine operates in the cloud sector in today’s society? Elements covering infrastructure, security, storage, networking, and governance all have to be acknowledged. Rachel McElroy, sales and marketing director for cloud sector and DevOps specialist Cranford Group, underlines the five key roles every business needs, to be a success when using technology.

Product owner

Also known as a ‘project manager’ or ‘cloud project manager’, this person understands the commercial and governance sides of the firm. They’re the all-seeing eye, ensuring the team keeps in-line with the budget, and understands what’s needed – in relation to timings and resources – to complete the project. They usually work with other teams during the sales cycle, so they can outline a project’s delivery, and are adept at constructing high-level plans, delivering reports, and leading meetings. It’s a role which suits customer-facing people who can manage several projects at once, and have excellent communication and written skills.

Cloud architect

Usually an IT specialist, they oversee cloud strategy and are concerned with the design network, and the project’s infrastructure. They understand what the customer wants, and work on the best ways to achieve those needs, with a measured approach. They must possess the technical expertise to understand sysadmin, as well as have software development experience, and a good knowledge of Software-as-a-Service (SaaS). It’s a position that’s very hands-on, so needs an innovative thinker, who can lead on cloud efficiency.


A strong background of specific skills such as streaming analytics, data integration, and knowledge of .NET, Java and AWS or Google Cloud Platform are a must for the strongest developers. They should be able to build cloud-compatible frameworks, evaluate emerging technologies, and ideally have DevOps experience. These kinds of positions suit those with a background in computer technology and often a qualification in computer science, or something related. There are also many soft skills involved, including leadership to plan and co-ordinate projects, an agile mind-set, and ability to adapt to lots of change within the cloud sector.

Security architect or analyst

Another highly important role within a team, this person keeps computer systems safe from cyber-attacks. They also need to translate security features to customers, so must be a strong communicator with stakeholders and colleagues. From a hard skills perspective, this is somebody who understands Windows, Cisco systems, VM (virtual machine) work, and testing, amongst other services. A security architect is likely to hold TOGAF, SABSA or CCP accreditations, and be familiar with cyber-attack pathologies, as well as cloud service models. There might also be a junior architect involved in the team, to support ongoing projects.

Service desk

Fully embraced in being customer-focused, those on the service desk completely understand their company. They have to be knowledgeable, approachable and personable with every side of an organisation’s cloud capacity – from the security aspects to the installation process, data and knowledge of the technology customers require. Strong in problem-solving, this position welcomes trouble-shooters and those with a calm attitude when the pressure is on.

It’s vital that, when putting a team together, each person has a key role to play in the delivery of a successful cloud project. A balance of soft skills and team ethic – alongside relevant qualifications – is crucial. And, those that are willing to upskill and fine tune their experience to keep up with ever-evolving industry trends, can keep an organisation ahead of the curve in a competitive sector.

Rachel McElroy, Sales and Marketing Director, Cascade Group 1About the author

Rachel McElroy is a director at Cranford Group – a cloud resourcing specialist – and passionate about a variety of tech topics including digital disruption, tech skills development, agile working, remote working, women in tech, talent on demand, and DevOps. She is currently penning a white paper which will take a comprehensive look at the effects of technology and cloud adoption on the workplace. Covering topics from AI to diversity, and change management to leadership, such contributors to her research include Microsoft, ServiceNow, Alibaba Cloud, Cloud Industry Forum, AutoTrader, Ensono, Cloud Gateway – to name just a few! An eloquent and well-respected industry commentator, Rachel spoke at Cloud Expo Europe in March 2019 and in February, was appointed as a judge at the UK Cloud Awards 2019.

Inspirational Woman: Carol McGrotty | Head of Transformation, Vapour

Carol McGrotty, head of transformation, Vapour

Carol McGrotty is head of transformation for cloud tech specialist firm, Vapour.

She was previously the business’s long-standing operations lead and has been with the organisation almost since its inception. Her promotion also marks her 20th year in the telecoms sector and she’s taking on all aspects of Vapour’s service delivery – from managing the technical, field and administrative teams to defining the operating model to run TechOps and business support functions.

Tell us a bit about yourself, background and your current role

I’m Carol McGrotty and as head of transformation for disruptive cloud tech firm Vapour, I’m responsible for looking at the business at a higher level and piecing together all our departments to achieve true company growth.

The business is almost eight-years-old now and I’ve been here since just after its inception. I’m process-driven and people-orientated, so I’m passionate about making sure we keep playing to our strengths, exploring what we can do even better, and getting our culture and values right so we can drive forward collaboratively.

Did you ever sit down and plan your career?

Definitely not! I originally wanted to be a midwife when I left school. Thankfully, I can look back and say things have really worked out for me and I’m proud of the role I play now.

I’ve spent 20 years in the telecoms tech sector and once I was learning the trade, I soon felt like I was contributing to something. In terms of Vapour, I could see its vision when I joined, and I wanted to make my mark and build an exciting career for myself with a progressive company.

Have you faced any career challenges along the way and how did you overcome these?

It’s probably more of a personal one, but I can be quite harsh on myself. For example, I can make ten decisions in a day, nine of which are successful but for that one that perhaps didn’t go quite according to plan, I’ll dwell on it. I have to tell myself that nobody has all the answers, and as long as my decision was considered and well-intended, I can learn from it.

What has been your biggest career achievement to date?

Moving from operations manager to head of operations and compliance was a defining moment. It was a huge shift in mindset because I was responsible for an entire department. It also led to one of my biggest successes to date – completing a scale up programme, in association with Barclays Bank and Cambridge Judge Business School, alongside Vapour CEO Tim Mercer and sales manager, Alec Stephens.

What one thing do you believe has been a major factor in you achieving success?

Finding a role that’s not ‘just a job’ and instead something I can add value to. I’m a big advocate for taking on a role that feels ‘right’ and being part of a company that shares the same vision, and invests in its employees. Thankfully, that’s what I’ve got with Vapour.

What top tips would you give to an individual who is trying to excel in their career in technology?

Technology is forever changing so it’s important to be agile to stay ahead of the curve and provide customers with the support they need – which constantly evolves. Having a flexible approach when offering solutions is so important in this sector, alongside not being afraid to take on fresh challenges and being calm under pressure.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

I do feel there are obstacles. Fortunately, I’ve never felt this but I’m well aware that females in our sector have experienced difficulties when it comes to breaking through. The numbers speak for themselves in terms of how many men are in technology compared to women, so this has to change.

When it comes to career guidance, are girls provided with the information they need to truly engage with the prospect of enjoying a career in tech? We have a responsibility to support this via jargon-free explanations as to what it means to work in digital, underline the vast benefits and really get across the impact that employees make.

What do you think companies can do to support and progress the careers of women working in technology?

Exploring apprenticeships or accelerator programmes could be great places to start for companies. We also offer job visits to try and spark interest in people progressing a career in technology.

It’s about providing ways to help attract a wider talent pool and that’s where culture comes into play. If an organisation is committed to building an environment that’s forward-thinking and inclusive, it’s more likely to get a greater level of diverse applicants when its next job vacancy comes around.

There is currently only 15 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

Role models and strong influences that young girls and women can look up to are so vital. We’re seeing more females on boards and in director roles now which will definitely help. It needs to continue though, and we all have a part to play in this.

What resources do you recommend for women working in tech, e.g. podcasts, networking events, books, conferences, websites etc?

Well, of course WeAreTechWomen’s resources are fantastic! I’d also recommend Disruptive.Live for in-depth interviews and Technology Reseller is a really engaging publication. Let’s not forget the ‘Between the Eyes’ podcast either that’s hosted by Tim [Mercer]. He invites guests to talk on his show about everything from business development to wellbeing.

WeAreTechWomen has a back catalogue of thousands of Inspirational Woman interviews, including Professor Sue Black OBE, Debbie Forster MBE, Jacqueline de Rojas CBE, Dr Anne-Marie Imafidon MBE and many more. You can read about all our amazing women here.

She Talks Tech podcast - Opportunities on the path to a carbon negative cloud' with Dr Anand Narasimhan, Microsoft

Listen to our latest She Talks Tech podcast on 'Opportunities on the path to a carbon negative cloud' with Dr Anand Narasimhan, Microsoft

She Talks Tech podcast - Opportunities on the path to a carbon negative cloud' with Dr Anand Narasimhan, Microsoft

Today we hear from Dr Anand Narasimhan - General Manager for Cloud Supply Chain Sustainability, at Microsoft.

Anand will focus on the urgency of businesses becoming sustainable and the leading steps that Microsoft is taking to become carbon negative by 2030. Anand will discuss the importance of how diverse talent is essential for enabling the creation of strong foundations to ensure that we can and embed sustainability into everything we do.

You can find out more about and connect with Anand on LinkedIn.


‘She Talks Tech’ brings you stories, lessons and tips from some of the most inspirational women (and men!) in tech.

From robotics and drones, to fintech, neurodiversity and coronavirus apps; these incredible speakers are opening up to give us the latest information on tech in 2020.

Vanessa Valleley OBE, founder of WeAreTheCity and WeAreTechWomen brings you this latest resource to help you rise to the top of the tech industry. Women in tech make up just 17 per cent of the industry in the UK and we want to inspire that to change.

WeAreTechWomen are delighted to bring this very inspiring first series to wherever you normally listen to podcasts – and the first three episodes are now live!

So subscribe, rate the podcast and give it a 5-star review – and keep listening every Wednesday morning for a new episode of ‘She Talks Tech’.

Produced by Pineapple Audio Production.

Cloud computing featured

Data and computers don’t care about gender – and neither does the cloud!

Cloud computing

Article provided by Lori MacVittie, Principal Threat Evangelist, F5 Networks

Although 2019 was a landmark year for women in tech, with government data revealing over one million women in the UK now work in STEM-related sectors, there is no room for complacency.

As a proportion of the tech workforce, women make up a meagre 16 per cent – a stat that hasn’t moved in the last decade. In fact, in 2019 it dropped 1,500 places from the previous year.

While the wheels are in motion to facilitate greater tech diversity across the world (with varying levels of success), there are still misconceptions about the industry’s ability to support female talent and produce role models in leadership positions. Everyone needs to do more to change that, particularly as we face worldwide shortages in disciplines like security and cloud computing.

Beating the bias

I’m lucky that I come from the Midwest of the US. The area is full of insurance companies and programming jobs with strong female representation. This includes my own mother, who worked as a programmer in the 70s. It just seemed to be part of our culture to have women in these kinds of positions. Fortunately, I haven’t come across many substantial career roadblocks based on my gender.

That being said, like so many other women, I’ve experienced gender-driven bias throughout my career. I’ve dealt with long-standing, ubiquitous issues. This includes male colleagues who won’t take direction from a woman, and dealing with people being taken aback when they realise – lo and behold – that I, and other women in the industry, actually know what we’re talking about! It’s not unusual after speaking at an event to be approached by people who are shocked at my ability to deliver an educational and insightful talk.

We can’t let bias bring us down or stop us from working to achieve our goals. It’s something we must overcome together as an industry, and as a society.

Welcome to the cloud!

It’s important to remember that tech is the fastest-growing industry and there are so many areas within the sector where women can flourish – some more easily than others.

For example, cloud computing has boomed in the last decade. Coincidental or not, its rise was accompanied by a significant drive to support women ‘in cloud’. In fact, cloud as a technology is often credited for democratising the resources needed for women to become entrepreneurs. Anecdotally, I think that the cloud industry has definitely been less challenging to establish credibility in than other technological industries.

That being said, I don’t see the range of opportunities being any different, except within the start-up space. Here, for example, cloud can make it easier to drive an idea to fruition, thanks to the wide range of options it offers. In fact, we’ve seen a recent explosion of women-led start-ups based in (and on) the cloud because of this.

The adoption of cloud-based solutions in the workplace has also meant that it’s easier to balance work and life. The tools you need to work with are accessible from anywhere, even at home. This alone can alleviate stress on women who struggle with work-life balance.

Wherever you go in tech, in the current climate, it’s likely that you’ll end up in a male-dominated environment. If that makes you uncomfortable, then that’s OK. Help and support is there. Make sure you find a mentor early on, or friend who you can share experiences with and lean on. In addition, it is useful to find a business or educational body that will provide the right support to help you lead a successful career.

As an industry, it’s also important that we address a widespread tendency to dismiss women in technology that aren’t in a hands-on role. We need to support and promote all women – irrespective of job title or function.

Whoever you are, whatever you wear, or whatever personality you have, is irrelevant. There’s a role for you in tech. Be bold, be yourself and don’t be put off. If we want change, we need to be the forerunners!

Lori MacVittieAbout the author

Lori MacVittie has been working at F5 for just under 14 years. Having started out as a marketing manager, she has worked her way up to becoming Principal Technical Evangelist in the Office of the CTO.

During her career, Lori has been an application developer, system engineer, consultant, writer, author, strategist, and evangelist. Her specialities include: application development, application integration, application infrastructure, application delivery, application security, cloud, SDN, and DevOps.

If you are a job seeker or someone looking to boost their career, then WeAreTechWomen has thousands of free career-related articles. From interview tips, CV advice to training and working from home, you can find all our career advice articles here.

Inspirational Woman: Mou Mukherjee | Director of Marketing at .CLOUD

Mou Mukherjee is the Director of Marketing .CLOUD, a top-level domain extension that launched last month

You’ve had an interesting and diverse career – what led you to your role today?

Mou MukherjeeWhen I was at the start of my career deciding which path to take, I had a passion for the internet and knew I wanted a career in technology. Back in 1998 when the internet became mainstream, it allowed people to connect in a different way. I wanted to be part of that new world so I took a job at a startup web hosting company. I started in customer service and quickly moved into technical operations. I was able to grow in my role as the company grew from 6 to more than 200 people before it was acquired. It was a very dynamic and thriving environment and I loved watching it grow. I will never forget those early days and I’m grateful to the people that opened the door for me.

Since then I’ve taken various positions, I’ve been in and out of the domains and hosting industry, worked both client and agency side, and even on a few projects outside technology. There are some very intricate transitions you can make if you find the right timing and opportunities.

Today I’m the director of marketing at .cloud. In this role I look after digital marketing, work with our channel partners, and manage PR operations and events.

So why did you choose to work in technology?

I’m glad I specialised in technology because look at the world we live in now. Even if you are not working in technology, technology affects our everyday lives.

During my career I literally grew up with the cloud and watched how cloud computing transformed our business and personal lives. Currently at .cloud, I get to interact with a lot of cool and creative people and companies that are very passionate about the cloud; that’s a very fulfilling part of my job.

I never expected that a very niche experience in the world of domains and web hosting would lead to this wonderful opportunity with .cloud.

What other invaluable things have you learned along the way?

Firstly, it really helps to be passionate about what you do. You might not love every aspect of your job but you’ve got to love the core of what you do because you spend a good portion of your life at work.

Secondly, relationships are key. It is important to treat everyone with respect. That goes beyond your customers and immediate teams, it includes partners, vendors, pretty much everyone you interact with. Everyone has a job to do and everyone is different in their approach. If you try to understand life from
another person’s perspective, people are more likely to respect and enjoy working with you.

Also people remember experiences - when you shared a laugh, got through a hard time, celebrated a success, had some fun, or went out of our way to connect with someone. We work in a very stressful environment at times, small things can make a big difference. And it is because of relationships that I am where I am today. My boss Francesco, was a former business partner of mine, and I was connected to Aruba SpA (the parent company of .cloud) through a previous job in the industry.

Finally, be flexible and adaptable. Not everything goes according to plan. Sometimes you need to get a fresh perspective. Over time, you’ll learn what motivates you, what inspires you, how to overcome challenges, and in what environments you excel the most.

What has inspired you in your role today and your latest project to launch .cloud?

I'm returning to an industry that I used to work in previously so renewing all my former relationships has been very inspiring. But ultimately I choose this job because it was a chance to build something new and watch it grow.

Working for an Italian company has in itself been very inspirational and rewarding. The team here is very creative, passionate, and they have been exceptionally welcoming and supportive. Through them I have gained a different perspective on business and culture.

Do you have any other advice to pass on to women looking to work in technology today?

If it’s your passion, pursue it! Talk to people you aspire to, and learn how they got there. There will be some common challenges that women face and it’s good to know about them, but ultimately you have to figure out how you want to make a difference, what’s worth fighting for, and what you need to be happy and successful.

It’s also hard to learn that we don’t live in a perfect world. But if you’ve built good relationships, people will help you on your journey. So be memorable and remarkable at what you do. Your career is going to change, it’s meant to be dynamic. You don’t know sometimes how long or short your journey will be, but relationships and experiences can last a lifetime. You never know where you might find yourself one day.