Elisabeta Morariu

Inspirational Woman: Elisabeta Morariu | Data Analytics Manager, OrderPay

Elisabeta MorariuI have been in the data field for 10+ years and throughout my career, I have worn different hats. I started in Market Research, working with both qualitative and quantitative data, and then transitioned into more technical data roles.

8 months ago, I joined OrderPay, a start-up that offers an order and pay solution for the hospitality sector. Here I look after everything related to data, from data modelling, ETL, BI, data analysis, reporting and providing actionable insights to the business and to our external partners.

Prior to OrderPay, I worked for a large health & beauty retailer. In the retail industry data is abundant, but in the hospitality industry is not, and there is definitely an appetite for data.

I am loving the opportunity to help shape that and to get involved in so many areas of the company’s data world.

At OrderPay, in addition to helping operators within the hospitality industry make data driven decision, we also focus on developing the self-service analytics capability so that the entire business has fast and easy access to data.

For future projects, we aim to develop our advanced analytics capability even further, focusing on projects such as different types of products and customers segmentations, ML product recommendations and smart targeting.

Did you ever sit down and plan your career?

Yes, but mostly for the 2-3 years ahead. I think the data industry is always changing so you have to be constantly connected to the market and upskill yourself based on what you are interested in, but also based on what is required on the market. In addition, something that interests us today might not be just as interesting 5 years down the line, so you have to replan in order to keep your career interesting and fulfilling.

Have you faced any career challenges along the way and how did you overcome these?

Of course, like everyone else, but in hindsight, all these challenges were there to teach me something or point me in a different, better direction. Different challenges required different coping strategies, sometimes that meant putting in more hours, upskilling myself or learning to have more courage, other times it meant letting go and moving on to better opportunities.

What has been your biggest career achievement to date?

When I was still working in Market Research and realised I was more interested in working with transactional data, I looked into what skills I needed to gain to transition. So, I started learning SQL online after work and during weekends. After about 4 months I applied and got a job where using SQL was my bread and butter. It was very rewarding, and it taught me that as long as I am willing to put in the effort, I can achieve what I want and reach my objectives.

What one thing do you believe has been a major factor in you achieving success?

Always wanting to improve and learn new things.

What top tips would you give to an individual who is trying to excel in their career in technology?

1. Always keep an eye on what are the most desirable skills on the market

2. Always be learning

3. Position yourself around people who you can learn from, both in terms of technical skills, as well as management and life skills

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

Whilst tech is still a male dominated industry, I do see and follow many inspiration women who are leading the way in the data and tech industry. Women definitely have more opportunities in tech nowadays, but I do think women need to be encouraged to believe in themselves more and not be discouraged if they can’t get something to work on their first try.

What do you think companies can do to support and progress the careers of women working in technology?

Companies should have clear metrics and career progression plans for women. But in addition to that, I believe women should be supported to develop not just tech skills, but also negotiating, networking and self-confidence skills, which are all very important for career progression.

There are currently only 21 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

Show women the success stories of other women in tech and encourage them to follow suit.

What resources do you recommend for women working in tech?

Expect to win – Carla Harris.

A great book with practical career advice, not just for women in tech, but for women in general.