success talks

Success Talks

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Success Talks promotes the development and advancement of professionals and entrepreneurs to achieve their full potential through conferences and events designed to enhance their skills and mindset.

By bringing a diverse variety of speakers who discuss fresh ideas and their perspective on the world we hope to change the mindset of young professionals across the world.

Level Up Summit 2022

Don’t miss our Level Up Summit on 06 December, where we’re tackling the barriers for women in tech head on. Join us for keynotes, panels, Q&A’s & breakout sessions on finance, people management, negotiation, influencing skills, confidence building, building internal networks, maximising the power of mentorship, and much more. 

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Encouraging diversity in development

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There was a time when the thought of a developer conjured up images of a dark room full of graduates in hoodies. Times have changed, but the perception lingers. As too does the presumption that it’s a male dominated industry.  

Mobile app developer for 6B, Daniel Edwards challenges this attitude, explaining that the sector is now full of possibility for those serious about a career in the sector, irrelevant of gender.

Daniel comments: “I remember it well. The suggestion that developers were geeks, usually men and spent much of the time in a dark room wearing headphones unable to communicate confidently off screen.

“Like any industry, we attracted this reputation and it stuck, but things have moved on massively since then.

“Coding has become an accepted term, and although often referred to in its most basic form, there is a greater understanding of what can be achieved when you work with a professional developer. There has also been a lot of work done with STEM subjects at schools and colleges. Particularly opening up the dialogue to young women to showcase the appeal of a job in tech.”

Providing insight into the complex skills that a developer needs and the technical knowledge, Daniel explains why this should encourage rather than deter anyone who wants a career in the industry.

He comments: “The reality is that you need to be a multilinguist. That is, you have to be able to write code in different technical languages and speak to customers too. This isn’t a skillset that is driven by gender, it is about commitment, attitude and willingness to learn.

“When I went to University, you would learn a bit of everything and then decide what you wanted to specialise in. Anything else, you learnt on the job. With access to the Libraries and Frameworks that we have now, such as React Native, a junior developer could come in and work on a wide range of projects, from mobile applications to websites and web-apps.

“This makes them a more versatile member of the team, while also giving each candidate the opportunity to work across a variety of projects on multiple platforms. Never has there been a better time to grasp at the chance to work in an industry that literally never stops evolving.”

Daniel explains how opening up the talent pool and providing opportunity for a generation of developers can also benefit business.

 He comments: “Having so many developers that can work across several projects at once impacts positively on outputs. Knowing that we can have a truly diverse mix of personalities, with different thoughts and experiences, makes our job all the more exciting.

“You don’t want to work with a team of clones that will churn out the same old stuff. We want innovative ideas that are influenced by the people working on that project. Male or female shouldn’t come into it. Everyone has the opportunity to contribute and to make a difference.”

Daniel explains that although these changes are positive, they don’t make development any the less complicated. As you still need specialist knowledge and technical skills when you work on larger scale projects, he explains why this should encourage future talent, male and female, to want a career as a developer.

He comments: “While it sounds like we have taken several languages and created just one simple dialogue between all platforms that isn’t the case. Access to frameworks certainly gives developers greater scope and opportunity to work across a range of projects, but when it comes to larger scale briefs, the need to be a specialist remains.

“As the purpose of coding has become better understood, with websites having greater functionality and businesses using apps to create value and to support customer experience, client expectations have also followed suit.

“It’s no longer about putting five pages together with a gallery and a video. Organisations now recognise that their website reflects their brand. There is a direct correlation between the perception a shopper will give from an online experience as from a face-to-face interaction. If the functionality isn’t there or the navigation is poor, then it will leave a bad impression.

“For me, the significance of what a developer can create is now better appreciated than ever before. Seeing more female developers coming into the business just enhances that further. I would expect this to encourage the next generation of talent to consider a career in tech.

“I can think of nothing better than working in a job that pushes boundaries and challenges my capabilities to become the best that I can be in a truly diverse team of people, all with something different to bring to the table.”

6B is a development agency working across a range of private and public sector accounts. The company is a 30-strong team of digital specialists. For more information about the agency and its work, please visit: https://6bdigital.com/


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Online-Brand-Reputation

Starting an e-commerce business today: Here are six important things to consider

 

Online Personal Brand Reputation
Everyone wants to own an e-commerce business but not everyone puts in the effort to understand what exactly it is they are getting into.

Starting an e-commerce business for all the wrong reasons is the perfect recipe for failure. Same way not everyone is cut out to be a doctor is exactly how not everyone is cut out to be an entrepreneur.

If you want to start a business successfully and keep it successful, you need to do research to understand your strengths and weaknesses, identify what consumer needs you’ll be satisfying, the means through which you’ll satisfy said needs, and much more. Failing to take all these into consideration is why 50% of most businesses fail within five years of taking off.

If your goal is a successful ecommerce business you can be proud of, then you need to start by first considering these 6 important things.

Your team

Do you intend on going into the business solo or do you plan on working with a team? Each option comes with unique benefits and you should go for the one that will help you accomplish your long term goals faster. Going with a team can be advantageous if you pull together the right group of people with the right skills. But the wrong team can be expensive as well as ineffective.

Finances

Ecommerce businesses tend to cost less to start than a typical business. This is because the cost of certain overheads are unnecessary in an ecommerce venture. But even though it costs less, you still need to figure out an effective way to finance the start-up of your ecommerce enterprise and how you’ll get the money to keep it running.

Do you need a website?

In this present age and time, every business be it ecommerce or otherwise needs a website. As an aspiring e-commerce business owner, what you need to figure out is what sort of hosting service will best suit your business and what website design will serve you best. A mobile-friendly website is essential.

Target market

To craft your business for success, you need to identify the consumers who your services are aimed at. With this information, you can effectively tailor your ecommerce business to be more attractive to the customer base you have in mind.

Product

It’s smarter to identify what people want/need so as to offer them a product or service that satisfies their need. The alternative is to offer a product that nobody wants and then try to convince them that they need it. The former approach has a higher chance of success than the latter.

Competition

By identifying your competition, you will have a better understanding of your chances of success and can craft a business strategy to help you craft a niche for your business. Ignoring the competition can lead to your business being overshadowed and crushed by bigger brands before any notable success.

By taking all six of the above into consideration, your ecommerce business has not only a better chance of starting well but also a fighting chance of staying viable for a long time to come.


How the academia is reshaping the engineering scene

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The engineering sector looks to the academic sector as the answer for a workforce that meets the demand of tomorrow, but the challenge to produce graduates that are automatically suited for the job is too large for one institution or industry alone to solve, which is why an academia, industry sector partnership is a formidable deal.

Academia and Industry based collaboration

The world's top engineering companies are being drawn to the educational sector as they seek to form a partnership that will provide for better approach to learning and influence better industry relevant skills. It is important to point out that a university education degree has to be fit for the future.

The engineering industry has been showing involvement in the academic sector by providing visiting teaching fellowships, performance based learning opportunities and access to research grants. This collaboration has resulted in a win-win situation for both the industries and the institutions as students get the opportunity to gain experience with globally recognised industrial brands.

With this system, industries gain access to research result and the knowledge of how to gain optimum productivity with innovative new methodologies, while students and faculty get insight into business and real life engineering challenges.

The number of research partnerships between engineering industries and academic institutions has increased drastically over the years. This is driven in part by companies need to maintain competitive edge by accelerating their innovative process, they do this by sponsoring specific research projects in universities.

This will make industries gain the much needed knowledge and expertise while the academic institutions will get the much needed funding, financial benefits and recognition.

Advantages of these Collaborative Relationships

There are numerous benefits that derive from Academia and Industry based collaboration, including benefits to the society, benefits to the universities, and benefits to the industries.

  • Society benefits: Society benefits from Academia and Industry based collaboration through innovative products and technologies. The result of Industry-sponsored university research is often developed into practical products and applications that benefit the society.
  • University benefits: Some universities seek industrial sponsorships because of the potential financial rewards gotten from patents and licenses that come from the commercialization of the results of academic research. This provides a means by which universities can decrease their reliance on governmental funding. Also, faculty members benefit through access to cutting-edge equipment not available in university.
  • Company benefits: Academia and Industry based collaboration can help stimulate companies' internal research programs. Academic researches help industries identify current research trends that might be useful for the design and development of innovative products and applications. This collaboration also helps to enhance a company's reputation. Sometimes, university and industry researchers will contribute to author articles and publications that describe research results. This can also serve as a PR tool by companies to add to their reputation in the society.

The engineering sector and the academic world are mutually interdependent on each other for new innovations and discoveries to meet the demand and resolve everyday problems in the society.

This collaboration has resulted into more and more students enrolling for engineering related courses in academic institutions and faculty members being better equipped to meet the demands of the job.