Why diversity is important in the Electric Vehicle industry

Article by Gail Rowe, Interim Customer Director at on-street charge point operator, Liberty Charge.

Electric carMy job involves managing relationships and collaborating with local authorities that are interested in deploying EV charging points, and ultimately helping them on their journey to develop their EVCP network strategy.

My background in town planning and passion for community development, mean that every day I am inspired when I see the tangible changes our team are making in real time. I have never before worked in an environment where everyone involved truly feels part of this journey – all of us get excited by what we’re achieving together.

As with any process of change ­– and across all industries – strong leadership is essential, and diversity is key to getting everyone on side. Indeed, if we want to increase the number of people switching to EVs we need to make this mainstream and bring everybody on board, but at the moment the sector itself doesn’t necessarily look like people like me.

I also think that as women, we bring a different skillset, and I firmly believe that the networks and support bubbles that people develop throughout their career play a crucial role in maintaining one’s own health and wellbeing. They also help in developing business opportunities.

What’s brilliant about Liberty Charge, is that we have women in a variety of roles and in senior positions, from engineers, planning to financial controller, network operations, sales to marketing. So as a company, live what we promote. We need to make sure our voices are heard more loudly and then we can have more of an influence.

My advice to other young women considering entering the EV industry is to take a deep breath, and be confident in your own abilities, drawing on your own skillsets and making them relevant. For example, coming from a local government background, I have a good understanding of the local government landscape and can bring this experience to bear in the relationships Liberty Charge has with local government partners.

I’d also encourage people to be proactive, get yourself out there, start new conversations, get involved with networks and play to your strengths. Learning and professional development is key, so making sure to continually refresh your skillset and knowledge base and sit out of your comfort zone, will ensure you remain at the forefront.

I also try to give back and mentor young black planners and believe in engaging with schools, colleges, universities and community organisations keen to find out more about getting involved in the low-carbon transport sector.

Gail RoweAbout the author

Liberty Charge’s Interim Customer Director, Gail Rowe, is an urban planner, regeneration and enterprise specialist with over 15 years’ experience in project development and management. Her expertise crosses a diverse portfolio of projects and programmes within the public sector, and she is passionate about delivering projects that fulfil community aspirations and meet business drivers. She also advocates for the importance of diversity in the Electric Vehicle (EV) industry.

Liberty Charge is an on-street charge point operator dedicated to delivering a safe, accessible and reliable public charging network that helps to ensure EV infrastructure matches the rising demand for sustainable transport.