Ivy Wong

Ivy Wong | Lexoo

I have spent the last six years in the legal industry, first as a lawyer at Allen & Overy, a Magic Circle law firm, and now as the Legal Product Manager at Lexoo, a fast-growing lawtech startup. Lexoo is reinventing the legal industry by creating a competitive, transparent online marketplace that allows businesses to hire cost-effective, independent lawyers from a network spanning 55 countries.

As Legal Product Manager, my role is to build products that help lawyers on our platform win work and build their practice. Most recently, I have been managing a full-scale overhaul of the lawyer quote-submission platform, which includes incorporating payment processing capabilities, streamlining our client-onboarding processes and ensuring our changes are in line with our lawyers’ regulatory obligations. In the near future, I’ll be working to build and adopt new technologies like automated contract drafting and project management tools for our lawyers. Before this role, I worked as the Operations and Marketing Manager at Lexoo, where I oversaw all aspects of day-to-day and strategic operations and launched a newsletter covering the latest thinking on the future of the in-house legal function.

As the nascent lawtech industry continues to grow, I feel it is imperative that we avoid the gender inequality seen in the traditional legal and tech industries. I am an advisor to Legal Geek’s Women in LawTech Group, a community which aims to bring change to the legal industry through connecting people and sharing ideas. Together with Legal Geek, I launched a Women in LawTech mentoring scheme this year, matching 44 women across eight countries that are interested or working in lawtech. Through mentoring and community building, I hope to build a global network of women that are invested in each other’s success.


Ivy Wong

Ivy Wong | Lexoo

Ivy Wong

I currently work as the Operations and Marketing Manager at Lexoo, a legal tech startup that is creating a curated digital legal marketplace. My job is to: a) build and fine-tune the processes to effectively match experienced and high-quality lawyers to corporates, mid-sized businesses and tech start-ups looking for legal advice; and b) oversee content creation, particularly on the topics of the future of law and how technology will affect the legal services industry.

I started this role in February 2017, and before this, I worked for four years as a lawyer in the London and Hong Kong offices of Allen & Overy (A&O), a magic circle law firm. It was during my time at A&O that I started to believe in the need for innovation in legal services delivery, and the potential for technology to truly transform the sector. Unlike many other industries, the legal sector has been slow to change; there is a lack of price transparency in legal bills, difficulty in measuring the quality of lawyers, inefficient processes ripe for automation, and an entrenched club of knowledge-keepers that protect the rules of the game.

With the legal tech sector gaining momentum, I decided to join Lexoo to be a part of the disruption. I am now building a career in tech, and learning data analytics, coding and digital marketing both on the job and through online courses. I am actively involved in the legal tech and startup space, and frequently attend meetups and events on topics ranging from product management to user experience.