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19/09/2022: WeAreVirtual: How to leverage LinkedIn as an introvert, empath or HSP | Jennifer Corcoran

WeAreVirtual, Jennifer Corcoran

Think that LinkedIn and online networking is only for extroverts?

During this live session LinkedIn Trainer Jen Corcoran will explore how introverts, empaths and HSPs can find their voice on LinkedIn and manage their energy.

Jen will touch on her 4-part PACT formula (Presence, Action, Connect, Thrive) and spotlight that you don’t need to be the loudest in the online space to get traction and create opportunities.

About Jen

Jennifer CorcoranAs an award-winning social media influencer, Jennifer Corcoran knows a thing or two about leaving her comfort zone behind. She uses her experience to help others achieve sustained visibility and success.

Too many of us feel lost when it comes to selling ourselves or our businesses online. Jennifer’s mission is to help entrepreneurs, individuals and businesses stand out on LinkedIn. Her business, My Super Connector, proves that you don’t need to be the loudest person in the room to get noticed.

While working in The City as an executive PA, Jennifer used social media to elevate her reputation. This helped her win regional, national and global awards. A back injury cut her City career short but led Jennifer to find her true calling – as a LinkedIn trainer and networking adviser.

Jennifer is more than a skilled social media scheduler or self-pronounced “Expert”. Her talent and hard work are evident in her list of qualifications and awards, making her one of the UK’s most successful LinkedIn trainers. As a Pitman-accredited LinkedIn trainer, she has qualified in LinkedIn and Social media for business. Her expertise is evident in her list of prestigious awards such as Social Media Influencer of the Year in the Venus Awards. She has also been spotlighted in national campaigns such as F-Entrepreneur and holds 3rd place on the #LinkedInRockstars list.

Jennifer’s clients include London South Bank University, London Chamber of Commerce, Exeter College, the FSB and Enterprise Nation. Her work has been featured in many publications and websites including The Guardian, BrightTALK, Grow Exeter and LBC.

Learn more about Jennifer and her work at MySuperConnector.co.uk.


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How to give your LinkedIn profile the X factor

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Did you know that LinkedIn is currently the number one space to grow your personal brand faster than anywhere else online? 

With over 610+ million professionals currently on the platform this is a fantastic opportunity not to be sniffed at.

Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. In order to build this trust, you need to build a solid foundation using your LinkedIn profile AND personal brand.

Your profile is your biggest asset on LinkedIn.  No matter what kind of engagement you do (connecting, posting, articles, live video, endorsing, introductions, engaging with groups and content etc.) the number 1 commonality linking them is that your profile is attached to all of it.

Humans are innately curious and will click on your headshot, go to your LinkedIn profile and see who you are and what you stand for.  How are you showing up when they arrive?

Now you might ask yourself, why is a personal brand necessary? The answer is, your personal brand is everything that makes up you!  Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate.  The first way most people will engage with you is online, and the best way to ensure that you’re communicating your brand is to own it, develop it and maintain it.

Most individual LinkedIn profiles appear in search results. If someone searches your name or company in Google, your LinkedIn profile will likely appear within the first few results. That hit could be the key to your relationship going forward so it needs to be on point, up to date and relevant.  You only have a few seconds to make that initial first impression.  In an ideal world, your online brand should mirror you in real life so that people buy into that know, like and trust factor – they shouldn’t be surprised when they meet the real you!

My top three tips to give you the X-Factor are:

  1. Invest in a professional profile headshot. Statistics show that LinkedIn members with a profile photo receive far more engagement, in fact 21 times more profile views and 9 times more connection requests. By investing in a professional headshot, you are telling the world that you mean business.
  2. Invest in a branded cover photo. Think of it as your prime advertising space on LinkedIn. Your cover photo is your opportunity to showcase your personality and warm up your audience. Like any professional graphic, make sure it uses consistent colours, fonts and elements for great branding and has a totally professional look and feel.
  3. Invest some time on your headline. If you get your headline right (along with your profile photo), you can increase your chances of getting clients by 200 per cent.

We live in a time poor society and you need to have the X-Factor to stand out on LinkedIn and encourage others to click to ‘show more’.

Ask yourself the following two questions:

  • Is your headline memorable? You need to make people want to connect with you because you’re the one they want to help them solve their pain point. Is it compelling enough to make people want to click more?
  • What do people know you for? Can people gain an accurate understanding of what you do from your LinkedIn headshot, cover photo and headline?

If you want to learn more about how you can fully optimise your profile, raise your visibility and personal brand on LinkedIn please check out my new course ‘LinkedIn Profile Success’.

If you are interested in LinkedIn Profile Success, WeAreTheCity have an exclusive 10 per cent off, using the code: 10OFFLPS

Jennifer Corcoran My Super Connector headshotAbout the author

Jennifer Corcoran is the founder and CEO of My Super Connector, an award-winning social media consultancy.  In a nutshell, she helps ambitious professionals and entrepreneurs to polish up their LinkedIn profiles and connect with finesse in order to achieve both career and business success. 

Website: https://www.mysuperconnector.co.uk

LinkedIn: https://www.linkedin.com/in/jennifercorcoran1/

Facebook: https://www.facebook.com/mysuperconnector/

Twitter: https://twitter.com/superconnector

Instagram: https://www.instagram.com/mysuperconnector/

Pinterest: https://www.pinterest.co.uk/superconnector/

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Getting Started: 10 Networking Tips For Newbies On LinkedIn

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LinkedIn is on a mission to “connect the world’s professionals to make them more productive and successful”, and 300 million users can’t be wrong. Don’t have an account? Don’t panic. Become one of two people creating an account every single second and network your way to professional success with these top 10 tips:

1. Put your best profile forward

Before you even think about sending invitations to connect, ensure your profile portrays you in the best possible light. Complete profiles are 40 times more likely to receive opportunities, so whether it’s employment or customers you seek, polishing your profile is a worthwhile investment. And it should go without saying – no selfies! Keep your profile pic classy, lose the sunglasses, and smile like you mean it.

2. Get optimised

Optimising your profile using keywords relevant to your job title, industry and experience ensures you appear in searches and increases your chance of attracting new connections, but don’t go overboard; more keywords aren’t always better.

3. Search party

Use LinkedIn’s search function to find and add people with which you’ve had professional contact. As Ariella Coombs of CAREEREALISM points out, “Always, always, ALWAYS include a personalised message! People want to know who you are and why you’re reaching out to them before they hit the “Accept” button. To increase your chances of getting accepted, include a brief message stating who you are, how you found them, and why you’re reaching out”.

4. Maintain connections

LinkedIn Contacts is a feature allowing you to bring together your address books, emails and calendars in one central location. It alerts you to job changes and birthdays: the perfect excuse to reach out and send some salutations!

5. Pay it forward

LinkedIn gives you the opportunity to endorse your connections’ skills. Take a few minutes each time you log in to add endorsements and boost your contacts’ credibility, which will encourage them to return the favour. Similarly with LinkedIn recommendations, making the effort to write detailed, authentic testimonials for your connections will prompt them to do the same for you.

6. Get introduced

Stumbled upon a friend’s connection that you think you should strike up a mutually beneficial relationship with? Request an introduction using the Get Introduced feature, located in the drop down button on their profile header.

7. Back to school

LinkedIn’s University Pages allow you to connect with professional alumni that you may have collaborated with on uni projects and keep up to date with what old friends are doing now they’re all grown up.

8. Become a groupie

If you’re a seasoned user, chances are you’ve joined some LinkedIn Groups. They are a great way to network with likeminded folk whom you can invite to connect after initiating conversation. Resist the temptation to send invites willy-nilly. We recommend becoming an active and regular group contributor first through posting and interacting with users.

9. Start a conversation

Creating a status update is a simple and effective way to position yourself as an industry expert, promote a product feature, announce company news, and weigh in on newsworthy topics. If someone in your network appreciates your update and shares it with their following, you might pique the interest of a soon to be made connection.

10. Play the nice guy (or girl)

Step outside the mindset of monetising every relationship. If you see a job that’s perfect for one of your contacts, email it to them. You could even attend a launch event or fundraiser occasionally (yes, you’ll need to get off the couch for this one), but your efforts will be appreciated and remembered next time you decide to host an event or create a fundraising campaign.

 Author Bio

Kristy is a career advice blogger at blog.opencolleges.edu.au advising you on everything from networking tips to career hacks and student tips. For more tips on finding a job, interview tips and networking check out our recent interview with the best career advice bloggers in 2014.


Infographic | LinkedIn analyses millions of women in STEM profiles

LinkedIN surveyed 8,000 professionals in science, technology, engineering and maths (STEM) about their career and job seeking habits.

The social networking service also dived into the profiles of millions of women who are skilled in STEM and analysed their career paths.

According to data, women only currently make up 23% of STEM talent worldwide.

You can view the full 2016 Talent Trends report here and can see the STEM findings in LinkedIN’s infographic below.

Infographic | LinkedIn analyses millions of women in STEM profiles