Nina Ma

TechWomen100: What happened next for Nina Ma

Nina Ma

In this ongoing series, we speak to our winners about life after winning a TechWomen100 Award.

Now in their fourth year, the TechWomen100 Awards recognise and celebrate the achievements of women in tech – the emerging tech talent and role models for the future.

We spoke with Nina Ma, who won a TechWomen100 Award in 2019.

Nina is a Technology, Data & Analytics (TDA) Senior Associate at PwC based in Birmingham. She specialises in PMO for digital transformation programmes and is trained in advanced analytics. She is very active in the space of Diversity & Inclusion and is a Midlands’ People Network Coordinator. She is passionate about gender equality in the workplace, especially in the technology sector. She sits on the committee of the Gender Balance Network (GBN) and is a core member of Women in TDA.

How did you feel when it was announced that you’d won a TechWomen100 award?

I submitted my self-nomination without much expectation as I thought I would be too junior and inexperienced for the award so I was shocked when I found out I was shortlisted as the 10 other amazing finalists from PwC were all much more senior than me. Winning the award was an absolute honour. I was over the moon as I did not expect to get that far, and it really encouraged me to trust in my capability and empowered me to make more contributions to the Women in Tech community.

Please tell us what has happened in your career since winning the TechWomen100 award?

I shared my winning in our internal Currents communities as well as external social media platforms such as LinkedIn where I received overwhelming praises from colleagues and became somewhat well-known in my business unit because of this. Everyone was congratulating me on my achievement which has given me a lot of motivation and confidence. I had the chance to share my experience at the PwC National Tech Risk (now Technology, Data & Analytics) meeting last year in front of more than 500 staff and partners. I was featured on the monthly GBN newsletter to share my journey of winning the award. I was promoted from Associate to Senior Associate in July this year and since then I’ve been shortlisted for Digital Technology Leader Awards as Digital Hero of the Year which the winner will be announced next month. I’m also featured on HERoes Women Future Leaders Role Model List 2020.  I have shared my career journey at several conferences including Generation Success City Careers Week as part of the Technology panel and Diverse Technology LIVE to speak about working as a woman in tech as well as social mobility events such as Aspire, Sutton Trust Hearing Experience and Insight Virtual Session, and Females of the Future, etc. I am also featured as part of the Work It campaign by the Careers & Enterprise Company to have career conversations with young people.

What advice would you give to someone else going through the award’s process?

My biggest advice would be to never be afraid to put yourself forward. To be honest, I was hesitant at first to self-nominate because part of me felt like it would be immodest or overbearing to do so but then I recalled what I learned from the #IAmRemarkable workshop by Google – there is nothing wrong with self-promotion. If anything, women and other disadvantaged groups should do it more so that our voices are heard, and our achievements are celebrated. Nobody knows all the work you’ve done better than you do so definitely get yourself recognised!

What tips would you give to our other members to enhance their careers?

My biggest tip would be to go for opportunities even if you don’t necessarily think you are qualified enough because if you don’t ask, you don’t get. I would also encourage everyone to get involved in “extracurricular activities” outside your day-to-day job to support those around you and pave ways for the next generation. Whether it’s employee resource groups at work or community groups outside of work, I believe it is so important to give back and pay it forward using these platforms.

TechWomen100 Awards Logo 2022


Nominations open on 01 July 2022

The TechWomen100 awards are the first of their kind to focus solely on the female tech talent pipeline and recognise the impact of champions, companies and networks that are leading the way. Nominations open via the WeAreTechWomen website on 01 July 2022!


Nina Ma

Nina Ma | PwC

Nina Ma

Nina joined PwC’s Birmingham office as a Technology Risk graduate in September 2018 after finishing her degree in psychology at the University of Birmingham.

She was motivated to pursue a career in the technology sector after working part-time as an IT Service Desk Support Assistant and organising the Women in Tech Conference as part of the Women in Science and Engineering (WISE) society, both at the University. During her first year with PwC, she has been involved in a variety of engagements with a wide range of clients across different industries and sectors, e.g. banking, utilities and higher education. Following support on reviews on Change Management, Testing Capability and Business Readiness she is currently working on a Digital Transformation Programme where she takes on the role of PMO. She has been responsible for Project Plans, Programme Governance, Risk Management, Change Management, Communications, and many other aspects of the Programme.

Nina has always been keen to encourage and support other women within the industry. She is the Women in STEM lead in the Midlands and an active member of the national comms team of the Gender Balance Network (GBN) at PwC. She regularly contributes materials to the monthly newsletter where most recently, she wrote a report on the Women in Tech Risk Lean In event to celebrate the success and inspire other teams to develop tangible ways to encourage Women in Tech. Whenever there are the opportunities, she volunteers at school and recruitment events related to Women in Tech. She has been a panellist at both Females of the Future and Digital Insight Week events to give young people from disadvantaged backgrounds an opportunity to gain access to professional services. She also let students on the Women in Tech programme at PwC shadow her and shares her insights and experience with them. Furthermore, she supported Tech Trek, Dragon's Den Schools Day, Teach First Work Place Visit, STEM Women careers fair and various other Women in Tech and social mobility events. Currently, she is organising a series of bi-monthly Women in Tech Lunch & Learns with colleagues in the Birmingham office starting in September.

Nina is heavily involved in the Diversity & Inclusion (D&I) activities within PwC. She sits on the Midlands’ D&I Council committee and is one of the Midlands' People Networks Coordinators. She is responsible for affairs related to the 17 People Networks in the Midlands. She has organised various cultural events on behalf of the International Working Group (IWG) which aims to promote intercultural understanding and provide support for the personal and professional development of individuals. She has successfully put on engaging educational sessions on Chinese New Year, Effective Communication as well as Eid al-Adha celebration, which she collaborated on with the Muslim Network at PwC. She also launched the Language Buddy Network in the Birmingham Office to support those who are learning foreign languages and encourage those who wish to start doing this. She also successfully put on a People Network Roadshow at the Midlands' AGM attended by more than 500 to promote the D&I agenda and attract more people into the activities. At the moment, she is organising various activities for the PwC Everyday Inclusion launch in the Birmingham office during the National Inclusion week. Furthermore, Nina is involved in training interns and apprentices. She has delivered sessions on Alteryx and Agile Project Management. She is keen to coach and mentor junior member of staff and help them with their joining experience at PwC.