Osaseri Guobadia | ITV

I first discovered my love for product design during my Design & Technology A Level. Since then I have worked on numerous products, from a water filter as an A Level Student to a novel medical device as an intern at PA Consulting and now media technology products, including Shazam, Sky Q & Sky Go and the ITV Hub.

In an effort to develop my career early, while studying Engineering at Cambridge University, I interned across Engineering, Advertising, Film & Television, Technology & Design. After graduation, I got a great start in Product Management as an intern at Shazam where I was able to develop product insight that had impact on the Shazam.com homepage and influence the app search functionality.

From Shazam I moved to Sky, where I worked on projects across Sky Q, Sky+, Sky Go and Sky Kids, maintaining focus on the customer experience while developing my skills in balancing user needs with business priorities. In particular, I was excited to work on the development of the next stage of Sky Kids proposition and user experience.

I moved to ITV seeking an environment in which I could have greater impact and continue to grow as a Product Manager. I stepped into my current role at ITV as Discovery & Merchandising Product Manager where I lead on Content Discovery initiatives and develop strategy to increase viewing conversion of 5 million monthly users (18 million registered users) across Web, Mobile and Connected TV platforms.

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