Peggy Choi

Inspirational Woman: Peggy Choi | CEO, Lynk

Peggy ChoiPeggy Choi is the founder and CEO of Lynk and an alumnus of the Wharton School where she studied Finance.

In her previous career in finance, due to her academic background in computer science, Peggy was an investor at TPG Capital in San Francisco, worked as a private equity investor in the technology space at Silver Lake Partners, and worked with some of the largest technology companies in the Investment Banking Division at Goldman Sachs. In 2015, Peggy founded Lynk to make knowledge more accessible. As the leading expert knowledge provider in Asia,  Peggy is responsible for the company’s global expansion, working with over 180 leading organizations across the globe, including top Fortune 500 companies.

Tell us a bit about yourself, background and your current role

I’m the founder and CEO of Lynk, an AI-driven knowledge management platform that is disrupting the way business decisions are made. I was a computer science major and began my career in finance working in banking and investments in the U.S. and UK for several leading firms. I was a private equity investor in the technology space at Silver Lake Partners in London, worked in the Investment Banking Division at Goldman Sachs in New York, and most recently was an investor on the team that helped create the Special Situations strategy at TPG Capital in San Francisco.

Throughout all of my professional experiences, I recognized a common theme among businesses of all sizes and individuals in all parts of the globe: access to valuable insights, knowledge and expertise from the right advisors, mentors and experts is crucial to inform important decisions. I wanted to help make those insights accessible to all. In 2015, I founded Lynk with the mission of making knowledge more accessible to everyone.

Lynk addresses one of the most significant obstacles in business operations head-on: a lack of access to the expertise and knowledge that executives need to make the right business decisions. Lynk aims to democratize access to human knowledge from over 840K experts with experience from more than 1.5M companies. Through our data-driven solution, Answers, we provide businesses with the expertise they need, from go-to-market strategies to product feedback and customer research.

As the pandemic forced offices, meetings and networking events to go remote, there has been an increased need for connection among professionals, especially those looking to build networks of expertise within their own organizations and beyond. To build on our existing offerings, we will be launching new solutions that  enable customers to more easily manage and organize their knowledge networks.

Did you ever sit down and plan your career?

I studied Computer Science at the University of Pennsylvania and Finance at the Wharton School and thought I would continue with a career in finance. It was through my early experiences that I recognized the need for a platform like Lynk.

Across all industries, not just banking and investments where I was working, I saw a need for access to credible, vetted information to help business leaders make informed decisions. Additionally, my parents were artists and entrepreneurs, and they often came to me with questions on how to scale their businesses; however, I didn’t feel like I could give them the best insight, and I knew there needed to be a way to enable access to that knowledge and expertise in a scalable way.

I knew with my background and skills I could be the one to fill this gap, so I took the leap into entrepreneurship. It’s been tough, as any founder will agree, but it has been a rewarding journey and I am so proud of what Lynk has accomplished.

Have you faced any career challenges along the way and how did you overcome these?

Founding a company is challenging and can be incredibly intimidating, especially as a woman. There are definitely certain biases against women in business and leadership that I have faced during my career. I have had meetings where investors asked me about family plans and marital status – to which I have politely called out that those factors don’t impact my commitment to my business or ability to run my company. It takes confidence and conviction to call out those biases and fight against them.

What has been your biggest career achievement to date?

I am proud of the work that Lynk is doing to democratize access to knowledge and provide valuable insights to companies at scale. Launching a global company has been one of my – and our team’s – greatest achievements and I’m proud of how much our team has accomplished since it was founded. I’m also very excited about what’s still to come for the company and our efforts to transform the knowledge management space.

What one thing do you believe has been a major factor in you achieving success? 

Throughout my career I have maintained a growth mindset. I’ve learned that not everything is always going to go according to plan. However, I have always kept my mission and goals in mind and with every setback I’ve faced, I try to find something positive to propel myself forward. As a founder and business leader, I’ve learned that it’s important to constantly grow and evolve —  for myself, my company and my team.

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What top tips would you give to an individual who is trying to excel in their career in technology?

Something I’ve learned throughout my journey is that as an entrepreneur, we’re not in the business of pleasing people. We are in the business of building and creating something meaningful. My advice is to be confident in your abilities and your passions and stand by them. There will always be people who question you or have certain expectations that don’t align with your goals. Keep perspective on what you want to achieve in your career and find others – whether that be partners, employees, investors or customers – who share the same beliefs.

Do you believe there are still barriers for success for women working in tech, if so, how can these barriers be overcome?

While more women than ever are pursuing careers in tech, I think the historical lack of representation of women in the industry still poses a barrier today. There are so many women with intelligent, creative and important ideas and skill sets. It is crucial that we encourage them to explore their career goals and chase big ideas, and support them as they take on every challenge. I’m passionate about making the tech space more inclusive towards women and people of color. As more women enter the tech field, we are showing the next generation of girls and young women that they too can have careers in technology and even become leaders in the industry.

What do you think companies can do to support the progress of the careers of women working in technology?

It starts with the simple step of hiring more women in the tech industry. Diversity is in Lynk’s DNA and we’ve made it a priority to be inclusive. We’ve grown to over 200 employees spanning eight countries and representing 20 nationalities. This is important to our company as it gives us a diversity of thought and perspective and makes our workplace and hiring practices more inclusive moving forward.

I also encourage companies and individuals to help women by providing them with access to resources and information to empower them to take more leadership roles in the tech space. Networking is extremely helpful and I see great value in collaborating and sharing ideas to help other women learn from your experiences.

There are currently only 21 per cent of women working in tech, if you could wave a magic wand, what is the one thing you would do to accelerate the pace of change for women in the industry?

I think we have made progress in turning the tide to make the tech industry more inclusive towards women, but I think there is still a ton of room to improve. We need to amplify the voices of women already in the tech industry so that they can lead the way for more women to be inspired, encouraged and empowered to pursue careers in tech.

At Lynk, we are committed to creating a diverse workspace, uplifting the voices of women experts and providing access to knowledge and education to women and girls around the world. In 2020, in celebration of Women’s History Month, we launched Lynk Elite Expert Women. The yearly initiative encourages women who are experts in their field to sign up for our platform and, with each new sign up, we donate to the Malala Fund to support equal education for girls. Through this initiative we hope to provide access to information and resources for women to excel in their careers while also empowering women to share and monetize their expertise.

What resources do you recommend for women working in tech, eg Podcasts, networking events, books, conferences, websites etc?

Resources for women working in tech I’d recommend include:

General Finance Tech Media:

Inspirational Authors: