Anne-Marie Imafidon MBE & Sheila Flavell CBE, European Tech Women Awards

Dr Anne-Marie Imafidon MBE & Sheila Flavell CBE amongst winners of European Tech Women Awards

Anne-Marie Imafidon MBE & Sheila Flavell CBE, European Tech Women Awards

Dr Anne-Marie Imafidon MBE and Sheila Flavell CBE are amongst the winners of the European Tech Women Awards.

The UK Department for International Trade (DIT) announced the winners of the first edition of the European Tech Women Awards that took place virtually during London Tech Week.

The event recognised the accomplishments of 24 women from 12 countries who delivered revolutionary projects in the UK and Europe and celebrated UK’s diversity, openness and willingness to champion female leaders.

Imafidon and Flavell both won a Career Recognition Award, while TechWomen100 alumni, Amanda Heslop from Rolls Royce won a STEM Pathway Award.

From child prodigy to MBE, Anne-Marie is a keynote speaker, presenter and Co-Founder of STEMettes, the award-winning social enterprise inspiring the next generation of females into Science, Technology, Engineering, and Mathematics (STEM) roles.

Sheila Flavell is Chief Operating Officer and an Executive Board Director of FDM Group. She has over 30 years’ experience in both the public and private IT sectors internationally. She is passionate about enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent.

Amanda Heslop is a Chartered Engineer with two Master’s degrees. Amanda has worked internationally across the Rolls-Royce Civil and Defence engine businesses and is one of few female senior engineers. As Chief Design Engineer, she is responsible for ensuring product safety and supporting international customers. Amanda won a TechWomen100 Award in 2019.

Other winners included Lisa-Marie Fassl, Female Founders; Eva Ratti, Find your Doctor; and Andrea Pánczél, Women in Energy in Hungary Association (WONY) and White Paper Consulting. Fields of expertise range from Mathematics and Computer Science, IT, Artificial Intelligence, tech apps, Internet of Things, Engineering, Sustainability, through to Energy, Telecommunications, Legal Tech, Science and Research, Mobility, 3D technologies and specialised talent placement.

Speaking at the virtual award's ceremony, Dr Anne-Marie Imafidon MBE, Co-Founder of STEMettes, said, “It is really important for all of us to realise that the change starts with us and it’s us changing our attitude towards digital things and technology that helps influence those around us…"

"All of these technologies are exciting and they are trends but ultimately they need the creative minds of many, they need the many perspectives of many to ensure that we are building technology that actually solves problems and helps people..."

"That is why it’s important to have women in technology, to have great people in technology, to have disabilities in technology and to have all kinds of people working and taking their rightful place as innovators.”

Sheila Flavell CBE, added, “Now is the time for us current and future women leaders to show up as the very best version of ourselves."

"As we have moved forward out of this crisis, there has never been a more urgent need for women to step forward and lead our great STEM industries into the future…"

"It’s not about women being better than men, it’s about being different to men, bringing different values and ways of working to the table…"

"If decisions are increasingly executed by algorithms, we better make sure that the teams that design, build and test them are diverse, otherwise we will create a digital world that doesn’t work for everyone…"

"If we want more women into technology, then we have to empower and enable more role models to inspire them."

"If you can see it, you can be it”.

Over the next three years, the DIT Europe Technology Campaign will deliver an innovative programme of landmark Ministerial led events, expanding the impact of the UK presence at major exhibitions and focusing on core UK strengths such as big data and Artificial Intelligence, Cyber Security, Smart Cities and the Internet of Things.

It will represent an innovative and exciting platform for the UK to deliver confident, consistent messaging on technologies where the UK is a global leader and supporting UK priorities in exports, investment and trade policy.


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Sheila Flavell | FDM Group

Sheila Flavell is Chief Operating Officer and an Executive Board Director of FDM Group. She has circa 30 years’ experience in both the public and private IT sectors internationally. She is passionate about enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. Her experience has been key in driving the Group’s global expansion programme and to FDM listing in the FTSE 250 in 2017.

Sheila spearheads FDM’s Global Women in Tech campaign and the Getting Back to Business Programme, aimed at providing opportunities for returners to work. She sits on the main board of techUK and the Women in Tech Council, is the Chairwoman of the Institute of Coding’s Industry Advisory Board and is a liveryman and court member of the Worshipful Company of Information Technologists. She is also frequently called to advise government committees on various issues, especially around the digital skills gap.

Sheila is a firm believer that “you cannot be what you cannot see” and knows the importance of highlighting strong role models within business. She acts as a mentor to several women within the IT sector to support them through their career progression and travels extensively around the world leading FDM’s expansion and championing a career in tech for all. Sheila was conferred with a lifetime achievement award by Scotland Women in Technology and named Computing’s Woman of the Year 2017. She has also been recognised as Woman of the Year at the Information Age Women in IT Awards 2018.


Sheila Flavell | FDM Group

I am passionate about supporting women in technology because I believe that successful women have a duty to send the elevator back down and help other women move up the ranks. This is what I try to do in my career today by encouraging, supporting and mentoring other women to achieve their ambitions.

I remember how difficult it was for me to progress and how amazing it felt as I climbed the ladder in so many male dominated industries. At FDM we launch the careers of many people and seeing them progress through their career (especially women) makes me happy.

A gender diverse workforce is incredibly valuable to business. Companies cannot expect to remain competitive in a global economy if they are not tapping into 50% of the potential workforce; therefore recruiting a gender diverse employee population isn’t just the right thing to do, it is also the smart thing to do.

However, there is a clear lack of women in tech and the reality is that people cannot be what they cannot see. Therefore, I work closely with the FDM Female Champions and try to lead by example myself so that others have something to aspire to.

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