Supermums launch new campaign to help mothers bounce back from the pandemic

MumsSkillUp Campaign, SuperMums

Supermums has launched new campaign – #MumsSkillUp – to help mothers bounce back from the pandemic.

Women’s jobs are 1.8 times more vulnerable to the COVID-19 crisis than men’s jobs. During the pandemic women have been disportionally effected by job losses and increasing pressure within relationships which has increased the divorce rate and the need for financial independence.

That’s why, during October, Supermums is on a mission to mobilise a global community to help women get back on track across the world, financially, economically and emotionally.

The campaign will help to shine a light on the career opportunities that exist for women (and beyond) that can give them flexible, well paid, resilient careers and financial independence. They will also be sharing positive new stories and sharing educational stories and information to help mums bounce back.

Supermums was founded on a mission to help mums secure a flexible well paid resilient career. The idea originated from our founder Heather Black when she personally experienced the trauma of losing a business and career when new economic and political changes were imposed beyond her control in 2011 which proved to be a turning point in her life. She had to find a way to bounce back and to launch a new career path.

This led Heather to completely change career and retrain as a Salesforce Consultant were she was earning £5k ($10k) a month working part time remotely. She felt that if she could do it then others could do to and she launched Supermums to spread the word in Nov 2016. Fastforward to now she has helped nearly 500 upskill and retrain across 9 different countries.

Speaking about the campaign, Heather Black, Founder, Supermums said, ”I was just about to start a family, we wanted to move out of the city, I didn’t know anything about working in the tech space.”

“I didn’t even know what a CRM was for many years until someone spent the time showing me but then my eyes were opened to a whole new world!”

“I started using a CRM for my business and saw it’s value first hand to improve processes and reporting.”

“I decided I wanted to learn more and consider CRM consultancy as a career choice.”

“Fast forward to now and I’ve got a financially rewarding career that gives me financial independence and stability as a single parent.“


Heather Black

Heather Black | Supermums

Heather Black

Heather Black is a wife, mum of two girls, MD and Founder of Supermums which helps to upskill mums (and dads) back into flexible work in the Salesforce ecosystem.

She is also the founder and CEO of Economic Change, a CIC that provides consultancy services for charities. Heather has grown her business into an award winning Silver Consulting Partner and a Impact Partner with 76% of new business coming through referral.

When her youngest daughter was born in 2016, Heather knew she had to think differently about work now that she had two children to juggle and a full time job. She realised that Salesforce enabled her to stay working, from anywhere, at anytime. This was the lightbulb moment and Supermums was born. Heather’s background in training and employability alongside Salesforce enabled her to design the perfect programme.

Since 2016, Supermums has helped over 280 mums and dads across EMEA, USA and this year we launched in ANZ. Our mission is to empower more to have a rewarding career that’s flexible within the Salesforce Sector.

Heather launched her very own podcast, Mums on Cloud Nine ( in June 2020 which aims to empower women to explore their potential, create a clear vision for change, find out how to create a life they love and give them the tools to create their own success.