Tara Reddy featured

Augmented reality entrepreneur on a mission to redress the gender imbalance in the tech sector

Tara Reddy

‘I get a little bit tired of awareness. I want to see action, to empower us to have the same options that men in tech have had for a long time’

Switching career from successful vet to co-founder of an augmented reality (AR) tech start-up is unconventional to say the least.

But the more you discover about Tara Reddy, CEO of LoveShark, the less surprising it is.

After a degree in veterinary medicine and surgery at Edinburgh University, Reddy headed for New Zealand and established a service specifically for exotic pets, the first in the country’s capital. “I often like things that are quite contrarian, that other people don’t like,” she says.  “I saw an opportunity in a niche area that was really underserved.”

Six years later, she was heading back to the UK to do an MBA at London Business School, which she finished in 2106, and the next stage of her career. “I always had that real need to innovate, to take risks, to be excited about something and then move as fast as you can to seize the opportunity. I wanted to know what else I could do.


Tara Reddy

Tara Reddy | LoveShark

I started my career as a veterinarian and spent 6 years caring for pets. I worked in New Zealand and founded the first veterinary care service for exotic pets (birds, reptiles and rabbits in the capital city of Wellington. This may not sound that exciting but it had a significant impact on animal welfare of these types of pets: previously they were no vets with a good knowledge of exotic pets so this made a difference to hundreds of pets and their owners.

I then undertook an MBA at London Business School and got my hands dirty in tech straight from the start. I interned at 2 startups during my studies to gain exposure and experience in tech. Once I graduated I joined Blippar and spent 2 years product managing innovative augmented (AR) reality apps including 2 AR social networks.

Recently I co-founded LoveShark, a company making social AR games. Our mission is to make crazy, fun AR games that bring friends together in real life.