Mariya Petkova

Mariya Petkova | Unruly

In her spare time, Mariya enjoys singing in a female choir of 60. In addition to feeling like the world’s biggest girl band, Mariya loves being surrounded by bright, inspirational and supportive women. This mirrors the supportive environment Mariya has built for her team at Unruly, where her passion for technology is combined with her love of mentoring.

Mariya’s fascination with media was forged in childhood during many hours of enjoying 90s television. During her degree studies, she focused on the theory of audiences and the way they interpret videos, making her a natural fit for Unruly.

Joining as an intern in 2012, Mariya today leads Unruly’s UK Account Management and Campaign Management teams to deliver digital video campaigns across the Unruly marketplace. Mariya is currently taking part in News UK's Emerging Leaders Programme.

For most of her team, Unruly is the first step in their professional development after university, and Mariya loves to help junior members find a voice within Unruly, and encourages them to lead on projects and discover their strengths.

Elena Corchero

Elena Corchero | Unruly

Elena has managed to turn her fascination with technology and materials into a career, by making the future tangible today through the development of lifestyle products that people can use daily. Started as a research associate at MIT Media Lab, where she specialised in wearables, making prototypes for BBC, Diageo, Unilever, Audi, Ericsson, London Olympics, British Council and more, even bringing to the market her own inventions and winning many awards for innovation, sustainability and education.

Her work has been widely exhibited and published. She teaches at science festivals and institutions such as the V&A. Loves inspiring and mentoring other girls and woman from Prince Andrew's initiative TeenTech to Imperial College and EDF initiative PrettyCurious. In the areas of VR/AR, robotics, IoT products and apps. Whenever finding a gap she makes video tutorials on Youtube to encourage girls to love science (STEAM)

As a professional speaker Elena presents at conferences from China to US most of western Europe, Nigeria and Thailand. From TEDx to EmTech by MIT Technology Review, private innovation conferences such as SAP Women Leadership and Julius Baer Visions.

Most recently she has been appointed as Unruly's Futurist doing research and educating clients on the future of advertising in the IoT era. Presenting internationally from Singapore Spikes conference last week to NY, London, Germany and US to CMO's and CEO's of Global Brands such as Nestle, Unilever, Samsung, News Corp, etc.

WISE Toys AWARD (2017); EDF Pulse (2016); Woman in Tech @Everywoman (2015); Prince Andrew [email protected] (2014); FAD Barcelona (2013); NESTA (2009); UK Young Fashion Entrepreneur British Council (2008).

LINKS: - with 4 playlist: hacks, clients, own products and interviews.
My Shop with products -
My website -
Most recent video directly related to Unruly's Future Home project -

Gel Goldsby

Gel Goldsby | Unruly

If you need to grow the best an agile development team, call Gel Goldsby.

Gel’s interest in computers was sparked when her dad brought home a very early computer when she was a child. A curious Gel spent hours copying code from programming magazines to see what would happen, and it was soon clear that a career in technology beckoned.

Kicking off her career at Nortel, Gel’s talents and skills found a home at Virgin Net, where she built a complete winter holidays platform. Her next role was at Kizoom where she worked on the first generation of TFL and National Rail apps for web and mobile, back in the pre-smartphone era when each phone required different code!

Gel is an evangelist for the agile and XP mindset, believing that it creates a much more nurturing and collaborative environment. It was in her search for a company which shared these values which led her to Unruly.

Today, Gel leads a team of agile coaches to help Unruly’s Product Development department learn and improve to deliver the best software possible in a lean and agile way. Gel’s mission is to help rid the world of the rude and annoying ad formats that everyone loves to hate.

Away from work, Gel enjoys reading, yoga and anything that involves playing with power tools and chainsaws.

Jade Vincent

Jade Vincent | Unruly

Jade is addicted to learning, which is why she enjoys her role as Product Director at Unruly so much.

It all started with a computer science degree, after which a naturally inquisitive Jade realised she needed to know more about the ‘how’ and ‘why’ things worked. Jade’s natural problem solving and critical thinking skills led to a successful career as a business analyst, with roles at Bank of America Merrill Lynch, and Goldman Sachs. Immediately prior to Unruly, Jade was a Senior Business Analyst at Newton Asset Management, a private entity of Bank of Mellon New York.

Excited by Unruly’s potential and culture, Jade was approached by Unruly in January 2018 to join as Product Director. In this role, Jade steers market-leading products from ideation and planning, through to implementation, launch and enhancement. For Jade, happiness is working with an amazing team, and helping to scale a collaborative and productive environment.

Jade’s passion for learning means she is never ever bored and her ability to get teams working together effectively means she makes a daily impact on the organisation and in the work delivered to Unruly clients. She is a member of the Unruly Sounding Board and is a Certified Product Scrum Owner.

A keen breadmaker, Jade also enjoys building LEGO with her partner, gardening, and long country walks that are rewarded by a pub lunch at the end.

Sarah Wood, Co-CEO of Unruly, and Cassandra Stavrou, Co-Founder of Propercorn, win at Veuve Clicquot awards

Veuve Clicquot awards, champagne

Sarah Wood, Founder and Co-CEO of Unruly and Cassandra Stavrou, Co-Founder and CEO of Propercorn have been crown winners of the 2016 Veuve Clicquot Business Woman Award and New Generation Award.

The Veuve Clicquot Business Woman Awards are regarded as the ‘Oscars’ amongst female entrepreneurs and business leaders. The awards were first launched 43 years ago to celebrate entrepreneurial women who are making significant contributions to business life in the UK.

Sarah Wood, Founder and Co-CEO of Unruly

Wood founded the online video service Unruly in 2006. The business has since expanded to 15 offices worldwide with over 200 people employed. Wood was also central to Unruly’s acquisition by NewsCorp in late 2015 in a deal worth £114m.

Today, Unruly works with 90% of AdAge 100 brands to connect them with consumers and has already notched up two trillion views to date including work with Adidas, Dove, T-Mobile, Evian and Renault.

Wood is a champion for diversity in the workplace, wit over 48% of her workforce being female. In addition 46% of Unruly’s management team are women.

Wood is a London Tech Ambassador and is an associate lecturer at the University of Cambridge, where she teaches an MPhil course in “Mash-Ups, Memes and LOLitics: Online Video Culture and the Screen Media Revolution.

She also co-founded a free pop-up university in London’s Tech City called “City Unrulyversity”. Taught by academics from City University London, it pops up every Wednesday night at Unruly HQ.

On receiving her award Wood, said: “As an entrepreneur I know just how important it is to celebrate success, and as a mum of three amazing children I can see first-hand the significance of role models for the next generation of entrepreneurs and female business leaders.

“So it’s brilliant to see Madame Clicquot continuing to inspire female business leaders to this day, and I’m delighted to be attending the ceremony with three exceptionally talented women who have been instrumental to the continuing growth of Unruly’s phenomenal success - Clem Carlisle, Lucy Greggains and Deana Murfitt, I salute you!"

Cassandra Stavrou, Co-founder and CEO of Propercorn

Stavrou told her mother of her plans to start a healthy popcorn business and she reminded her that the last present her father gave her before he passed away was a vintage popcorn maker.

She decided to quit her job and move back home to make Propercorn a reality. After almost two years of seasoning popcorn in a cement mixer, she was at a point where she could bring her idea to life.

Stavrou launched her business by securing a deal to stock Propercorn at Google HQ. It was also featured as a snack at London Fashion Week.

Today Propercorn has a team of 40 based in offices in North London and is available in 10 countries in Europe. Since first launching in October 2011, Propercorn has over 15,000 stockists including Tesco, Sainsbury’s, Waitrose, Ocado and Boots and it has emerged as one of the fastest growing brands in the UK.

She recently launched Propercorn Platform, which is open to budding entrepreneurs aged 16-23. The winning business idea receives funding and mentorship to get their company off the ground.

The Veuve Clicquot New Generation Award was set up to celebrate up and coming female entrepreneurial talent in the UK who show a genuine commitment to responsible and sustainable business practices whilst optimising a gap in today’s market.

Stavrou on receiving her award said: “It’s such an honour to receive the New Generation award and to appear alongside such an impressive group of finalists. The awards are an amazing celebration of entrepreneurs from around the world and it’s been inspiring to learn more about Madame Clicquot’s tenacious spirit and legacy of entrepreneurship”

Julie Nollet, Marketing & Communication Director, Moët Hennessy UK, said: “We are thrilled to celebrate two incredible winners who come from such very different sectors, both are incredibly inspiring in not only their approach to business but what they continue to achieve outside their very busy working lives. Both Sarah and Cassandra exhibit those key attributes that Madame Clicquot had in 1805 when she became the first woman to take over a champagne house; those same characteristics that are still so clearly evident today as we celebrate in our winners in 2016.”

The award’s independent judging panel is comprised of business leaders including; Caroline Michel, CEO Peters, Frasers & Dunlop, Carolyn McCall, CEO, Easyjet, Ruth Rogers, River Café, Stephen Quinn, Publishing Director of Vogue, Luke Johnson, Chairman, Risk Capital Partners, as well as Sian Westerman, MD, Rothschild.