Zone Women in Digital

Women in Digital logo

Reports show that only one in 10 IT leaders and 16% of creative directors are women.

We want to change these numbers for the better by teaming up with women – and men – to drive greater diversity in the industry and beyond, creating a more inclusive, innovative and happy workforce.

At our Women in Digital events, expert speakers from across the industry discuss a broad range of juicy, insightful topics. From diversity and inclusion to technology and innovation, they inspire us through their personal stories and advice. Expect lively debate across talks, show & tells and panel discussions.

Find out more


Zara Powell

Zara Powell | Zone

Zara Powell

I am a Delivery Lead at Zone. Having studied International Business with Spanish, I began my career in technology in 2014 and developed a passion for agile ways of working.

As a certified agile leader and LeSS practitioner, I have experience delivering complex technical projects for a broad range of verticals, specialising in digital transformation and change management, leading teams for the likes of Peabody Trust, Catalyst Housing, Electrolux, the John Lewis Partnership and Barratt Homes.

I have been fortunate to have had exposure to a range of different technology projects including having worked with mobile app teams, infrastructure, data & BI, helping to deliver programmes of work but also supporting the teams in any way possible including post-deployment testing, data inputting, systems configurations, delivering training to users and providing first line support.

I am a regular speaker at events including being invited to be the guest speaker for the University of Plymouth at the prestigious International Business annual dinner, talking to 200 under-graduates about my journey as a woman in tech and learnings and challenges to date, as well as having the privilege of being invited to be the first speaker at Zone’s Women in tech, talk series.

Championing diversity in the workplace is hugely important to me, I support diversity through mentoring across the agency, having set up an agile community to share my knowledge and experience more broadly as well as helping the growth of female colleagues, with the result being 2 recent promotions in the last 12 months.


Roberta Hardwick

Roberta Hardwick | Zone

Roberta Hardwick

Roberta Hardwick is an Experience Design Director, working at Zone.

Over the course of her career, she’s also worked for leading agencies including Seymourpowell, Ogilvy and McCann Erickson.

She has over 14 years’ experience leading multi-disciplinary teams and projects in the delivery of transformative strategies for products and services which have included – software, Apps, wearables, IoT, web interfaces, 3D spaces and omnichannel retail, which have been built as custom solutions, as well as platform builds on AEM, Salesforce and AWS. Roberta has worked with a wide range of clients and industries over her career including Barclays, The Financial Conduct Authority, B&Q, Pioneer, Panasonic, BAE Systems and Boden.

"I’m a firm believer that design shouldn’t be done in a vacuum. I’ve always been passionate about creating and nurturing high-functioning, multi-disciplinary teams that are sustainable. My focus is on shaping a safe environment where development can be nurtured through mentoring and structured frameworks that facilitate growth. I have experience in helping design, UX and engineering teams to work closely together, get to the heart of clients complex problems and creative innovative solutions."