Tayyaba Arif started her career with a leading global technology consultancy after graduating from NTNU, Norway’s leading Technology University, as a computer science engineer. Her first job was to code a mobile banking application for the Nordics market. She built her career delivering on large complex global data transformation programs as a part of the Data, Digital and Analytics team.

For well over 15 years, Tayyaba has been designing and delivering data and analytics solutions to help businesses leverage their data to deliver business outcomes. Currently, Tayyaba leads on Data Management at PwC for financial services in the UK Risk Assurance practice.

Tayyaba is passionate about data and the use of data to ethically and sustainably improve business results leveraging technology to help solve important issues.