Artificial intelligence. Human head outline with circuit board inside, AI

This report presents findings from research into the UK Artificial Intelligence (AI) labour market, carried out by Ipsos MORI, in association with Perspective Economics, Warwick University, and the Queen’s University Belfast, on behalf of the Department for Digital, Culture, Media & Sport (DCMS).

The research aimed to create a set of recommendations on policy areas that the government and industry should focus on, to bridge skills gaps in the sector. It involved:

  • A survey of 118 firms and public sector organisations, including those whose core business was developing AI-led products or services, and others in wider sectors developing or using AI tools, technologies or techniques to improve their products, services or internal processes;
  • A total of 50 in-depth interviews with firms, public sector organisations, recruitment agencies, employees and aspiring employees, universities and course providers;
  • Analysis of AI job postings on the Burning Glass Technologies database; and
  • A roundtable discussion with stakeholders from across government, the private and public sector to validate the findings.