Vodafone #ChangeTheFace

Vodafone has launched an industry-wide initiative to improve diversity and represenation within the tech sector.

Ahead of International Women’s Day, Vodafone has announced #ChangeTheFace, calling on technology leaders to join and make a pledge to increase diversity and equality in the sector.

An international survey among 8,000 people highlights the need for change across the industry. When asked to describe technology as a person, the majority of respondents answered that the person would be young, white, middle-class and mostly male.

The survey also found that only 13 per cent of women in the UK, 18 per cent in Ireland, and 20 per cent in Germany think jobs in tech are for people like them.

The #ChangeTheFace initiatives aims to build a community of individuals and organisations who can be a force for positive change within the industry. Ericsson and Nokia are the first to join Vodafone in making their pledges.

Nick Read, CEO of Vodafone Group Plc. said, “#ChangeTheFace is Vodafone’s commitment to improving our diversity and inclusion at Vodafone.”

“We are urging the technology industry to act now so we build a digital future that reflects society and works for everyone.”

By signing up at www.change-the-face.com, individuals can make their own pledge to address inequalities and eradicate bias and discrimination in the sector. The launch will kick-start an ongoing programme of activity, includig an inaugural, industry-wide #ChangeTheFace awards in 2021, to recognise champions of inclusion.