WeAreTechWomen recently partnered with Made In Tech to hold an event called Unlock the power of social media.

Made in Tech - Unlock social media event - WeAreTechnology IT Event(2)The event, on social media, was kindly hosted by Capco in East London and was supported by HostMedia.

Given the rise in the number of social media platforms, you might think it necessary to market your business everywhere. All social media platforms have a different purpose and audience.

In this meetup, speakers shared their expertise on how to use social media and discover the key to driving word-of-mouth marketing and brand awareness. When it comes to running a startup, spreading your brand awareness should be your primary goal.

Made In Tech is a non-profit community committed to creating and supporting ALL diversity within tech startup ecosystem. We meet every other month in Central London with high-profile speakers to support our cause and inspire Tech founders.

Speakers at the event included Christina Richardson, Co-Founder at Openr and Laurie Wang, Digital Marketing Strategist.

Richardson said when she started her business she “only had the power of word of mouth marketing.”

She advised those considering launching a startup: “You are only confined by the walls you build yourself” and to “build a tribe”.

According to Richardson social media is important to a startup as “target audience is the hardest thing to build.”

She advised: “Things will always go wrong. It’s your reaction that defines you.”

Wang said that it important to keep you company’s social media channel’s up to date: “People can create negative perceptions of your business if things haven’t been updated for several days.”

“You should have two to three social media accounts, to start with, and think of your target audience. Where do they hang out? What’s their age? Do they prefer visual content or articles?”

Wang advised: “Partner with influencers and share the social media coverage.” She noted that this could be an influencer, with a large following, who could upload a video using your product.